The progressive aging of the population can also create opportunities and the senior economy can be considered a development lever. This is what emerges from the analysis of Ey, illustrated on the second day of the Digital summit in progress in Rome, according to which the consumption of Seniors (population over 65 years of age) can be estimated at around 200 billion per year, of which only 7- 10% to support the families of children and grandchildren. As noted by Marco Daviddi, Strategy & Transactions Markets Leader Europe West, “the current demographic scenario requires attention and planning. In the next 10 years EY estimates that around 3.5 million people will stop working to reach retirement age. We must therefore to focus attention on the structural problems of the Italian labor market, in particular the low employment of women and young people “he explains. “Aligning with the European benchmarks means introducing about 2.3 million women and about 1.2 million young people into the world of work. In the short term it is therefore necessary – underlines Daviddi – to focus on training and active policies in order to provide young people and women especially all the tools to fit into the society of the future. In the long term it is necessary to counteract the ongoing demographic aging process, on the one hand, through advanced social policies, functional to the recovery of the birth rate, and on the other by determining the conditions for a new concept of longevity, made up of committed, self-sufficient and healthy seniors, creating a potential new market ”.
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