• Sat. Jan 22nd, 2022

Dunne (CEO eDreams): “Italy is back in the dreams of European tourists”

Byeditorial

May 27, 2021

Tourism begins to show the first signs of recovery after the collapse due to the pandemic and “Italy is back in the dreams of European travelers”. According to what Dana Dunne, the CEO of eDreams Odigeo, revealed to the Adnkronos, even “Rome is in the top 10 of the most booked destinations by our European users for the period September-October”. And regarding the results in Italy, “undoubtedly – observes the manager – in recent months we have seen a resumption of searches and bookings. In general, for the moment we mainly observe short-haul bookings for the summer months, but the good news is that even the Italians have resumed booking “. The CEO of the group that controls eDreams, Go Voyages, Opodo, Travellink and Liligo, emphasizes in particular that “the most booked destinations for summer 2021 at the moment are the islands, with cities such as Palermo, Catania and Olbia and an average cost of 136 euros each “. But in reality, if the pandemic has marked a “challenging year”, now “finally consumer confidence is increasing thanks to the progress of the vaccination campaign and the demand for travel is gradually recovering” assures the CEO of eDreams Odigeo on the day in to which the player announces the results of the fiscal year ended March 31, 2021 and which sees the online travel agency in Europe, one of the largest in the e-commerce sector, close the period with a drop in revenues of 79%, adjusted EBITDA of -38.2 million euros (+115.1 million euros in 2020), “well managed thanks to the highly adaptable business model” and an adjusted net profit of -86.8 million euros (2020: + 34.7 million euros). “Although the pandemic affected the performance of the entire sector last year, in our case – emphasizes the CEO Dunne – we are proud to have improved our strategic positioning during this period. We have also gained market share globally, reaching the second in the world in the flight retail sector and increased our market share in Europe by 6% to 37% “. Analyzing the accounts, Dunne notes that “in the 2021 financial year, bookings decreased by 70% in parallel with the variable cost (-75%). However – notes the top manager – eDreams Odigeo has a proven ability to quickly adapt and reduce fixed costs and capital expenditures. Thanks to the additional measures, we have achieved savings of 32 million euros in fixed costs and capital expenditures, well over 28 million euros in fiscal 2020 “e” in our 6 main markets – France , Spain, Italy, Germany, the United Kingdom and Scandinavian countries – we recorded revenues of 85.9 million euros in fiscal year 2021. “In a comprehensive analysis of the travel and tourism sector, CEO Dana Dunne points out that the Covid-19 has also pushed the digital tourism accelerator. “The pandemic has accelerated several trends that were already emerging in our industry, primarily the shift from offline to online, and in particular to mobile devices.” “This trend – emphasizes the top manager – represents a great opportunity for us as we are already the main player in online travel in Europe, as well as in mobile bookings. Soon, almost six out of ten bookings will be made on mobile devices by our customers and this is 19 percentage points higher than the industry average. ” For this reason, he notes, “we will continue to invest in this technology to maximize the demand that will increasingly come from online” but also because “travelers are increasingly looking for a wide choice of comfort, flexibility and value for money. We will therefore continue to develop the content of our platform, which already offers 274,000 flight itineraries from over 650 airlines and more than 2.1 million hotels and, to this end, we will further focus on Artificial Intelligence to offer tailor-made travel plans. to our customers”. In addition to continuous technological improvement, “which is always a priority”, the CEO of eDreams Odigeo points out that the player has “an agenda for the environment, society and governance” and “although our main activities have an environmental impact. relatively small, we are committed to exploring new ways to reduce our environmental footprint “he assures. And in the era of one-click travel, Dunne also highlights the innovative subscription service for easier access to discounts and offers. “Prime is the first subscription model applied to the travel industry in the world. Subscription models have already been tested in other industries, such as streaming or food delivery, but never before for travel. We know from ours. research that consumers want closer relationships with brands, a personalized experience, more flexibility and choice and better prices. Our subscription program goes in this direction “ensuring” savings of up to 250 euros per holiday “. “We have been working on this model for 4 years and we have a bright future ahead of us” continues the manager.

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