Vanilla Ice revisits its hit with a green message

American rap superstar from the 90s, Vanilla Ice has teamed up with Samsung Electronics to release a new version of his hit single ‘Ice Ice Baby’, which brings to life the new song ‘Low consumption Ice, Ice baby’ and puts in music a message that speaks of sustainability. With the brand new music video, the rapper encourages his fans to adopt small changes to make a big difference and invites people around the world to raise the temperature of their refrigerators, thus reducing everyone’s environmental footprint to generate a global impact. The new data released by Samsung show, in fact, that if every household in Europe increases the temperature of their refrigerator by just 1 ° C, an estimated amount of over 1 million tons of CO2 emissions per year could be saved. This is the equivalent of the CO2 emissions emitted by over 217,000 cars driven for a whole year, over 2.5 billion miles accumulated on average by a car, or the energy consumption of a year in over 120,000 homes. “I love to lead a sustainable lifestyle and the efficient use of energy is an integral part of it – says Vanilla Ice – I am always looking for the most advanced energy saving methods for my home and I really like the possibility of customization of the Bespoke line of refrigerators. I am excited to collaborate with Samsung on this project, because music is an extraordinary way to connect people and spread a message, which in this case speaks of sustainability. I hope this is heard loud and clear, because we can all do our part to take care of the planet. ” “We are very happy with this partnership with Vanilla Ice for a project aimed at spreading a message related to sustainability, which is so important to us – says Tim Beere, Senior Category Lead Cooling at Samsung – Our line of modular combined refrigerators Bespoke has been designed especially with energy performance, sustainability and reliability in mind. We have thus created an appliance capable of going beyond trends and accompanying users over the years, following their needs, tastes and eating habits, but also needs of families that change over time “. Samsung is strongly committed to environmental sustainability and its new Bespoke range is an example of this, having been designed to minimize the impact on the environment throughout its life cycle: from design and production, to the moment of use until recycling.