• Wed. Oct 27th, 2021

Autogrill, launch of Wowburger with Nestlé and contribution from chef Simone Salvini

Byeditorial

May 26, 2021

Autogrill in collaboration with Nestlé presents Wowburger: a novelty in the panorama of burgers designed to be a balanced and tasty alternative to the classic hamburger and aimed at a target of consumers who are increasingly aware and attentive to their diet. The new Wowburger, available from the end of May on the entire Autogrill network in Italy, is a surprising sandwich, which contains the Sensational Burger Garden Gourmet, the vegetable burger created by Nestlé and developed for Autogrill in a special version. The combination of flavors and ingredients, all strictly vegetable, that make up the Wowburger is the result of the creativity of Autogrill’s research and development and of the collaboration with chef Simone Salvini, a well-known face of Italian cuisine and always attentive to the aspects of nutrition. related to health and well-being. Wowburger already reveals in the name the effect of wonder and surprise that can be felt by tasting it. Consisting of a turmeric bun, Sensational Burger Garden Gourmet, dark slices of sprouted brown rice, salad, tomato and a pea hummus sauce designed by chef Simone Salvini for Autogrill, the Wowburger, represents an interesting alternative for all those who wish to introduce more plant-based products in their diet, for a balanced meal even outside the home. “Autogrill, leader in travel catering services in Italy and in the world, has always been committed to identifying the constantly evolving needs of consumers and this product represents for us much more than a sandwich: it is the result of important investments in research and in the development of new recipes that combine quality, tradition and innovation – declared Andrea Cipolloni, CEO of Autogrill Europe – We are even more proud of this result, since it is the result of a joint commitment, thanks to the fruitful collaboration with Nestlé, which has made available his experience through the Garden Gourmet brand, and with chef Simone Salvini, with whom Autogrill has already developed several projects in the context of Green Lab, our laboratory for the development of new recipes and ideas for the most attentive to the issues of balanced nutrition “.” Garden Gourmet shares a concept of cuisine and nutrition that is constantly evolving, which ponds to the need to eat in a tasty but at the same time conscious way and represents the answer, even in the ‘away from home’ market, to those who want to vary their diet with a greater consumption of vegetable proteins – explains Federica Braghi, business executive Officer Nescafé and Nestlé Professional – Plant-based products, in fact, are no longer just aimed at vegans and vegetarians. Many in the world have begun to follow ‘flexible’ diets and to these people Garden Gourmet responds with vegetable solutions designed to maximize palatal pleasure. The special version of Sensational Burger, developed for the Wowburger, is an expression of this vocation and through the prestigious collaboration with Autogrill we want to enhance its potential “.

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