• Fri. Oct 22nd, 2021

e-Commerce, continues record in Italy

Byeditorial

May 25, 2021

The record growth of e-commerce continues in Italy where, in the first six months of 2021, 5 out of 6 Italians shop on the web once a month, equal to 5% more digital buyers compared to 2020. According to the latest idealo detection that Adnkronos is able to anticipate, the Italian digital market is clearly “dominated by regular buyers” who represent 61.1% of the sample, to which must be added the percentage of 23.9% representing those who they buy “at least once a week, that is, intensive buyers”. In addition, 15.0% of respondents said they shop online once every quarter or less, thus falling into the segment of sporadic digital shoppers. One of the leading sectors of Italian e-commerce is electronics. According to what was found by the analysts of the platform, more than half of Italian digital consumers make a price comparison and buy an electronic product online and, based on the trend of purchase intentions (score from 0 to 100) registered on the Italian portal of idealo, in 2020 the Electronics articles were the most searched (score 100.0). Followed by Fashion & Accessories (44.9), Furniture & Garden (37.8), Sport & Outdoor (28.2), Health, Beauty & Grocery (27.9), Kids & Babies (17.3), Cars & Motorcycles (16.7), Toys & Gaming (15.0), Food & Drinks (3.8) and Pet Products (1.5). Going into more detail, the ten most searched online products in Italy in 2020 were: Smartphones (100.0), Sneakers (53.0), TVs (28.7), Smartwatches (23.2), Running shoes (21.1), Notebooks (19.6), Game consoles (15.8), Headphones (15.4), Tablets (15.4) and Refrigerators (14.1). In 2020, the products on which, by purchasing in the most convenient period, it was possible to save the most in the space of a year were: Disinfectants (-49.7%), Tablets (-40.4%), Multifunction printers (- 32.2%), Notebook (-21.7%), TVs (-21.5%), Vacuum Cleaner (-21.3%), Smartwatch (-18.5%), Game Consoles (-16.8 %), Refrigerators (-16.4%) and Screwdrivers (-14.8%) 3. 2020 was a very special year due to the Covid-19 pandemic which upset, among many others, our digital and online shopping habits. For this reason, the data relating to the growth of online interest for some categories on the Italian idealo portal compared to 2019 are very interesting. The macro-categories with the greatest growth in online interest were: Furniture & Garden (+ 190.5% ), Grocery & Health (+ 164.7%), Food & Drink (+ 159.2%), Pet Products (+ 116.5%), Electronics (+ 96.7%), Sport & Outdoor (+96 , 3%), Kids & Babies (+ 91.5%), Toys & Gaming (+ 88.7%), Cars & Motorcycles (+ 83.6%), Health & Beauty (+ 80.8%) and Fashion & Accessories (+ 72.7%) Although in 2020 Italian digital consumers mainly searched and compared the prices of smartphones and consumer electronics products, the Covid-19 pandemic made new ‘popular’ products such as disinfectant gels.

One thought on “e-Commerce, continues record in Italy”
  1. editorial says:

    https://zenodo.org/record/4791898
    https://zenodo.org/record/4791593
    https://zenodo.org/record/4791862
    https://zenodo.org/record/4791878
    https://zenodo.org/record/4791693
    https://zenodo.org/record/4791567
    https://zenodo.org/record/4791383
    https://zenodo.org/record/4791715
    https://zenodo.org/record/4791553
    https://zenodo.org/record/4791860
    https://zenodo.org/record/4791591
    https://zenodo.org/record/4791665
    https://zenodo.org/record/4791913
    https://zenodo.org/record/4791461
    https://zenodo.org/record/4791857
    https://zenodo.org/record/4791929
    https://zenodo.org/record/4791583
    https://zenodo.org/record/4791691
    https://zenodo.org/record/4791385
    https://zenodo.org/record/4791457
    https://zenodo.org/record/4791611
    https://zenodo.org/record/4791717
    https://zenodo.org/record/4791387
    https://zenodo.org/record/4791571
    https://zenodo.org/record/4791615
    https://zenodo.org/record/4791641
    https://zenodo.org/record/4791719
    https://zenodo.org/record/4791900
    https://zenodo.org/record/4791935
    https://zenodo.org/record/4791416
    https://zenodo.org/record/4791659
    https://zenodo.org/record/4791713
    https://zenodo.org/record/4791876
    https://zenodo.org/record/4791896
    https://zenodo.org/record/4791455
    https://zenodo.org/record/4791551
    https://zenodo.org/record/4791637
    https://zenodo.org/record/4791663
    https://zenodo.org/record/4791925
    https://zenodo.org/record/4791265
    https://zenodo.org/record/4791414
    https://zenodo.org/record/4791437
    https://zenodo.org/record/4791565
    https://zenodo.org/record/4791589
    https://zenodo.org/record/4791639
    https://zenodo.org/record/4791695
    https://zenodo.org/record/4791911
    https://zenodo.org/record/4791263
    https://zenodo.org/record/4791459
    https://zenodo.org/record/4791697

Comments are closed.