At the Genoa Boat Show + 12% of signed contracts

Visitors to the 61st Genoa Boat Show were 92,377 at 12 today: 30% more than in the 2020 edition. Compared to last year, the contracts signed have grown by 12%. The data was announced by the president of Confindustria Nautica, Saverio Cecchi during the closing press conference of the Genoa Boat Show, the event organized by Confindustria Nautica and by ‘I Saloni Nautici’ from 16 to 21 September. “New – he comments – is the adjective that best describes the 2021 Boat Show. A new great success, after the 2020 edition, the only exhibition held in Europe. The new Superyacht area, the new quay for sailing, the new piers for the reception of RIBs, the new Vip Lounge, the new connection with helicopters, new prestigious partners, the new growth of the sector “, underlines Cecchi. The six days of the event saw 78 events including conferences, seminars, technical workshops, conferences, presentations and 5,874 sea trials. On the communication front, 947 accredited journalists, 1,827 articles from 1 to 20 September, of which 536 in newspapers, 9.5 hours of television coverage dedicated to the event. Record numbers also for the TV show at the Boat Show which, at https://sntv.salonenautico.com/ and on the Sole 24 Ore website http://bit.ly/60°_SaloneNautico_sole_24_ore, broadcast live streaming every day , interviews, services on conferences, products and news, for a total of 128 hours of live streamining, with 2,217,119 impressions. 1.5 million pages viewed on the official website of the Salone Nautico, 260,000 users connected from 1 to 19 September, over 1,250,751 people reached by the official social channels. It was a great success, well represented by the recorded numbers and by the satisfaction that I have personally observed among those who work in the nautical sector. activities. A positive sign for the future, Genoa wants to be hospitable, the city is investing a lot in the Salone and in boating, in the areas near the sea, which are a strong point: the sea has a fundamental economic, professional and cultural impact ” . The positive data, underlines the president of the Liguria Region, Giovanni Toti, “can be felt and seen to grow day by day at the Salone. It is an event created with the synergy of many factors, certainly commercial, but also social, of relationship. it was the regattas, the meetings, the synergies, it was an all-round, engaging and experienced Boat Show, almost a rite of restart for the whole of our territory and for the country. We must work to develop what has been sown so far “.