The experience of in-store behavior is transferred to the Smart City

Ulisse, a modular and integrated IoT platform, made up of proprietary hardware, algorithms and software, combines computerized visual sensors with radar technology, capable of distinguishing individuals by the micro-Doppler signature. Use in stores allows you to know and summarize all customer activities in a series of indicators. From the time spent in the point of sale to the points of greatest passage and those that most attract attention, to better organize internal activities. Ulysses collects the behavioral data of shop visitors in real time in order to understand their state of mind, the level of attention and involvement and the propensity to buy, sending instructions to the sales staff. And it is also able to interact in real time with visitors, projecting information and messages that vary with changing conditions. A system that has been tested in post-pandemic reopening, able to independently control people’s access, measure body temperature, avoid crowding. For greater respect for privacy, it does not use cameras but radar sensors, which therefore do not identify the person but only detect flows and presences. After adoption in retail, with brands such as Ferragamo, Bata, Sergio Rossi, the Italian startup continues its crowdfunding operation for a capital increase in September, which will serve to invest in research and development, new algorithms for new applications, marketing and communication, new geographies and markets to reach. The goal is cities from a Smart Cities perspective, to monitor the actual needs and consumption necessary for the population, helping to make them more sustainable. In this direction, two pilot projects have been activated in Singapore, for monitoring the animals of a Biopark (in collaboration with Wildlife Reserves Singapore), and with Singapore Cable Cars for monitoring the cableway, with the aim of collecting data for the operator who displays them on its proprietary dashboard, including heatmaps of a specific area at cable car check-in and boarding, queue duration, number of people in the gondola, status of people in the gondola (standing, seated, on the ground, breathing) Pilot projects are a first step towards widespread monitoring. “For too long anyone who has lived in a city has accepted the unacceptable. We accepted that cities deformed our sense of time making us lose a lot of it ”, explains Luca Nestola, Chief Executive Officer. The goal is a city that adapts to the times and spaces of its citizens, and not vice versa. The management and monitoring of flows in real time help to understand the weak points and to reprogram their management in the most efficient and reconstructed way on human habits.