Sesana (Generali Italia): “Corporate welfare increasingly aimed at communities”

“In this new context still characterized by Covid-19, through the Welfare Index Pmi we observed how companies have acted as a social, as well as an economic and market entity, for their diffusion in the territory and for the proximity to workers and families, giving life to a new community welfare. Businesses have shown that corporate welfare today can and must leave the company. Looking not only at employees and families, but including and creating value for suppliers, the territory and the community “. Thus Marco Sesana, Country Manager & CEO of Generali Italia and Global Business Lines, on the occasion of the presentation of the sixth edition of the Welfare Index Pmi 2021 Report on state of welfare in Italian small and medium-sized enterprises. “The greater number of initiatives undertaken – he underlines – support the priorities of the NRP on the country’s major assets with an impact on: health, women, young people, families and communities. This today confirms that welfare, in addition to being strategic for the growth of businesses, will be a lever for the sustainable recovery of the country “.