Expectations are growing for the 61st Genoa Boat Show, online ticket sales + 82%

A few days after the official opening, the expectation is growing for the 61st Genoa Boat Show, scheduled from 16 to 21 September. The online ticket sales campaign marked an 82% increase on the same date in 2020, 15 days after the inauguration, underlining the attraction that the event exerts on the public of professionals in the sector and boating enthusiasts. The Boat Show, comments Alessandro Campagna, commercial director of I Saloni Nautici, “confirms its appeal to exhibitors and the reference public, thanks to the unique display features – over 200,000 square meters of surface with 85% of the areas completely outdoors – and a management model that has allowed the event, in 2020, to be the only sector event held in the presence and in safety for exhibitors and visitors. The brand is known and recognized. And we work to add value year after year. 2020 has changed the paradigm in the profile of visitors to the Salone, with a strong presence of qualified, specialized and business-oriented public “. The format of the Salone, he notes, “is multi-specialist and, therefore, able to satisfy the public’s interest in each type of product. The strength of the brand is based on solid foundations: the exhibition space – already partially renovated by the works for the construction of the new Levante Waterfront – is becoming increasingly appreciated for its qualities by companies that want to invest in the event “. To accompany the 61st Boat Show, this year too there are leading companies and excellence in their respective sectors, who support the event as sponsors and technical partners: as Official Car: Mercedes-Benz; Official Watch: Breitling; Main Sponsor: Banca Carige, Fastweb; Sponsors: Geberit, Elica, Sara insurance; Clothing Partner: Helly hansen. “There are many elements of contact between the nautical world and our brand”, underlines Mirco Scarchilli, Head of Marketing Communication Experience at Mercedes-Benz Italia. “A strong harmony is often also a reason for inspiration in both directions. For this reason, the partnership with the Genoa Boat Show offers us a privileged showcase to intercept a target particularly close to our philosophy and our values”. “And ‘for me – comments Patrizia Aste, CEO of Breitling Italia – it is a great satisfaction to confirm our presence at the 61st Genoa Boat Show and invite all the public of enthusiasts to our Lounge in the dock to admire our prestigious Collections with all the news ; and I also extend the invitation to participate in the meetings and conferences of the Breitling Theater, a place full of interesting ideas, which every year also testifies to our concrete commitment to safeguarding the seabed … the enthusiasm then doubles considering that Genoa is my city , and I am well aware of the role of the Boat Show which has always been its mirror; I am very proud to be able to contribute to the relaunch of itative of the event and therefore to the relaunch of its beautiful city. “” The event, a historical reference for boating worldwide, is today more than ever a unique opportunity for visibility for Genoa and Liguria and an irreplaceable driving force for excellence production in the sector “, underlines Francesco Guido, CEO of Banca Carige. “Our support for the event is intended to be a tangible sign of closeness to the territory and commitment to the development of the region’s economy”. “After the long months of the emergency phases of the pandemic, the desire to restart is growing throughout the country – observes Augusto Di Genova chief enterprise officer of Fastweb – The Genoa Boat Show represents a showcase of excellence in which design, research and innovation are also the driving force for the relaunch of Italy, in which digital will in fact play an increasingly role central in the development of new services and new applications in the process of transformation of production activities. “” The design challenges of Elica and its constant attention to design as an essential element of the products – explains Giulio Cocci CEO of Elica – have led us to accept with great pleasure the invitation to this important edition, an international stage that makes our country great in the world as well as ambassadors actor of a constantly growing market, a symbol of courage, quality and know-how “. Also this year, Alberto Tosti, general manager of Sara Assicurazioni, points out, “Sara Assicurazioni wanted to be present as a sponsor at the Genoa Boat Show. This important showcase is for us the ideal opportunity to make the Dimension Sea sector enthusiasts and operators known. , our insurance solution designed to meet the safety needs of this specific sector “.” We are thrilled to join forces with the Genoa Boat Show in this partnership between two industry leaders – explains Marco Perazzo, Helly Hansen sales manager Italy – For sixty years, the Genoa Boat Show has brought together the most important operators in the sector, including national and international journalists and buyers, to present the innovations in the sailing and boating sector to the sea-loving public. largest boat show in the Mediterranean is an achievement that we can’t wait to honor “.