The new alliances between mpayment systems and ecommerce platforms

The alliance between Satispay, a mobile payment system independent of traditional circuits and Shopify, a company that offers tools to start, manage and grow a business, kicks off in Italy, and soon also in other European markets. The common goal is to encourage the development of the ecommerce activities of Made in Italy companies operating on Shopify by offering them the possibility of accepting payments from the community of over 1 million and 800 thousand Satispay users worldwide (and which counts, on average , over 1,500 new registrations per day). In Italy, in 2020 Satispay users carried out over 31.1 million transactions for a total payment value of € 585 million. For Satispay, the strategic collaboration with Shopify – which only in Italy in 2020 has more than doubled the online showcases – further strengthens the presence of the ecommerce channel, to which it offers access to an additional payment system with a user experience. fluid, simple and safe for Shopify merchants that also allows you to build customer loyalty, helping to reduce the cart abandonment rate. At the same time, the alliance represents an opportunity for all the over 160,000 merchants who already use Satispay (of which 15,000 are e-commerce) to adopt an omnichannel strategy for their business that therefore provides for the rapid creation of online stores, to be supported. to those offline, and thus seize the enormous opportunities that derive from ecommerce in our country and on an international scale.The Italian Shopify merchants can thus integrate Satispay within the single Shopify dashboard, making the payment acceptance process fast and simple even for the final consumer: at the time of check-out just select Satispay as the purchase method, scan the QR Code or enter your phone number and confirm the purchase directly from the app. The transaction is immediate and the receipt is available in the profile section of the app without the need to enter any password. “Shopify’s goal is to build the operating system for the retail world for the future of commerce. We do this by making available to anyone, even those without technological knowledge and experience, an all-in-one platform that is easy to use to start, grow and manage a business “, says Paolo Picazio, responsible for the development of the Shopify’s Italian market. While Dario Brignone, Co-Founder and CTO of Satispay, explains: “In a constantly growing market, the integration with Shopify represents a further important step in Satispay’s strategy which aims to accompany any type of merchant in defining sales policies. omnichannel, also integrating in ecommerce that ease of use that has immediately conquered the physical channel and which – when transferred online – helps to accelerate the closure of transactions, reducing the percentage of abandonment of the cart “.