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Covid, Russo (Ancc-Coop): “In Italy you can breathe a new spirit”


“The wounds of the pandemic are still open in the social body of the country, there are 18 million people who believe they have to face sacrifices and hardships. It is true, however, that there is a new spirit, there is optimism and enthusiasm. Seven Italians out of ten they say they are more optimistic about the future, more benevolent and more inclusive. They look to tomorrow with new eyes, aware that the important things in life are not money and career but personal well-being, health and loved ones that represent the new values emerging in the country. In these values ​​we find a renewed awareness of the environment and climate change that pushes Italians towards a new sustainability that also emerges in the world of food consumption. of the daily levers to make a positive contribution to the resolution of what represents one of the most serious problems in the world “. Thus Albino Russo, Ancc-Coop director, on the occasion of the presentation of the “Coop Report 2021 – Economy, Consumption and lifestyles of Italians of today and tomorrow.” A recovery that already involves some sectors while others, explains Russo, will have to wait to return to pre-pandemic levels: “Italian consumption will not return to pre-Covid levels in 2022, we will probably have to wait until 2023 or 2024. However, there are sectors that have already returned to previous levels such as the world of health and well-being , that of utilities and domestic food to the detriment, in part, of outdoor food which, although recovering, is still far from pre-crisis levels. Outdoor entertainment activities, shopping for sports and large events will do worse. If this is the sober attitude of the Italians, there is much more optimism, many more plans for the next few years. There have never been many people who want to buy a new home. 1.2 million Italians want to buy a house in the next 12 months and 9 million people, taking advantage of the incentives, want to renovate and renovate their homes “.


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