Design, Homi, the salon dedicated to living, returns to Fiera Milano

Homi is back, the event dedicated to home decor that restarts concurrently with the Milanese design week, transferring its vocation aimed at artisan and made in Italy excellence, in a continuously evolving format with a new sustainable appeal. Homi, the lifestyles salon, dedicated to the world of living and home decoration, starts with an edition again in attendance scheduled at fieramilano (Rho) until 8 September. The increasing attention to indoor becomes the strong point for an event with a dynamic format that explores numerous trends ranging from design objects, Italian and international craftsmanship, fragrances and textiles for the home, accessories for the table and the kitchen, up to to the gift and promotional. All at the same time as the supersalone, the special event of the Salone del Mobile 2021 and the Milan Design Week. Homi presents itself with a different face, the result of an experience that is increasingly hybrid, where the physical event is integrated and completed with digital initiatives and opportunities and where the watchwords are restart and new and stimulating situations. The collaboration with Ice, the agency for the overseas promotion and internationalization of Italian companies, which has been supporting Homi for several years with regards to profiling and incoming professional operators, also integrates physical and digital experience. Established brands, emerging and best-known designers, start-ups, local companies: the event is a symbol and witness of a varied Italian and foreign production. Sustainable projects that embrace the link of design with nature, but also modernity, functionality, rigor and aesthetics; space for new shapes and geometries, the use of materials that are inextricably linked with the territory from which they come, but revisited and re-proposed with that touch of innovation that will allow operators to discover unusual, unique and unprecedented objects. in this edition, 30% boasting European countries such as France, Germany, Belgium and Sweden and important worldwide poles such as Korea and Indonesia. The Italian presence, on the other hand, sees Lombardy, Tuscany, Puglia, Veneto and Piedmont among the most representative regions. The scenario is therefore very versatile and the Homi format supports and promotes it by enhancing the richness of the exhibition and the needs of visitors, exhibitors and operators through experiential paths and special projects. Starting with the two business districts, Home Boutique & Design and Retail Inspiration, into which the event is divided. The first, dedicated to quality manufacturing, with products with a strong identity, original and innovative for shop operators, research department stores and designers, divided into two further areas, Italian Creations, dedicated to Made in Italy craftsmanship, and World Designer, with proposals from the best international creatives. The second, on the other hand, focuses on two identity areas – Fragrance Inspiration and Textile Inspiration – capable of combining a rich and carefully selected offer for the specialized shop and the point of sale of items for the home and gift. , to satisfy the consumer’s needs in the most exhaustive way possible, 8 thematic paths have been created, in which the two macro areas find their fullest expression: from the attention to products dedicated to anniversaries and prize competitions (Christmas and Promotional) to household appliances and objects for promotional activities (Ped), from Interior Design to sustainable home decor (Green Home) through the attention to the return to a local production (Think Local), for the Home Hospitality segment without forgetting a focus on start-ups and innovative products (Homi Next) .Ki-Life is the innovative event space, organized by Kiki-Lab, dedicated to the theme of sustainability, he will tell about a new eco-sustainable shopping experience, thanks to the presence of products and brand projects that operate in different areas and product categories. In fact, 7MML, Alessi, Brandani, Berti, Cucciolandia, Easylife, Egan, Ivv, ImagoNaturae, Minigreeny TM, Wd, Zafferano will be present. This initiative will focus on three macro topics called the three P’s: Planet, People and Profit to highlight the growing centrality of these issues for the future of people, society and companies. In order to better communicate the values ​​and objectives, two talks a day will put these topics in the spotlight, in the presence of Fabrizio Valente – founder and administrator of Kiki Lab – and his guests Paolo Micolucci (managing director of Brico Io), Cristian Fracassi (CEO of Isinnova) and Diego Toscani (CEO of Promotica). Another novelty is the four-handed collaboration signed by Cuoio di Toscana and Fabio Novembre, who together gave new life to the Love console, an icon of Driade, revised for the occasion in pure leather. Made in Italy, craftsmanship and a green soul, a unique piece that will be an exceptional protagonist at Homi to pay homage to the values ​​that the edition of the fair promotes. The very awaited appointment is also La Stanza delle Idee, an area that enhances particularly innovative products, ensuring special attention to exhibiting companies that in this edition present products that are the result of revolutionary and easy-to-apply solutions. Finally, the presence of Pte Special Edition, the event dedicated to the world of advertising objects, promotional textiles and technologies for personalization that Homi hosts on 7 and 8 September, creates new business opportunities for operators. visitors who will benefit from a complementary product offer to the routes of the kermesse.