“The issue of supply chain contracts and multi-year contracts, regardless of company size, give certainty to our companies to be able to make investments and also plan a profitability that has always been underestimated in the agricultural supply chain”. Thus Ettore Prandini, president of Coldiretti, speaking at the workshop “Integrated supply chains for the relaunch of the country” which is part of the “Integrated supply chains” initiative that The European House – Ambrosetti launched with the support of Philip Morris Italia. Read also “The relationship with Philip Morris has put this system and model at the center and has led not only to respond to the agricultural supply chain but also to develop an investment network that also concerns mechatronics and digitization. The conditions have been created. for which a multinational with a strategic vision such as Philip Morris Italia – added Prandini – offers more than 8,000 jobs in the supply chain. to generalize “.