• Fri. Oct 22nd, 2021

Yves Rocher Italia becomes a benefit company

Byeditorial

May 20, 2021

The Italian branch of Yves Rocher has become a benefit company, changing its corporate name: from this moment on, the general purpose of the company is no longer just that of pursuing economic growth, but also of common benefit purposes. Italy, with more than 800 benefit companies, is the first country in Europe to have officially legalized this status since 2016: the transformation is not only on paper, but authentic and concrete, as every year the benefit companies are recalled by law to report on the impacts generated and on the objectives set for the previous year. The commitment to the planet is part of the DNA of the Roche Group which in 2019 was the first international group to formally and legally adopt the status of ‘mission-driven company’ according to French law: starting from the belief that nature has a positive impact on people’s well-being, the new raison d’être of the Rocher Group has become to reconnect its communities to nature – Reconnect people to Nature. On the wave of the ambitious path taken by the Rocher Group, Yves Rocher Italia also decided to start the same path, identifying 4 purposes of common benefit to be included in the company statute and therefore officially representative of its mission, which will be followed by concrete actions, included in a roadmap that will guide corporate commitments during 2021. “Yves Rocher Italia – Benoit Ponte, general manager of Yves Rocher Italia told Adnkronos – is the spokesperson for the message that the whole Rocher Group shares globally: the the common good is our priority and therefore our goal is not to be the best company on the planet, but the best company for the planet. For over 60 years we have been defending a committed, natural and responsible beauty, like the one imagined by our founder , Monsieur Yves Rocher. The Rocher Group recognizes itself in its commitment to preserve biodiversity and the protection of natural resources, as well as La Gacilly, land of origin of the Brand, which in over 250 certified supply chains all over the world. Social and environmental responsibility has been part of the Rocher Group’s DNA, since its origins. “And he continues:” The values ​​and wealth that characterize our history invest us with the duty to act for a world that is fairer and more respectful of people and of the gifts that nature offers us. In 2019, the Rocher Group was the first international group to have adopted the status of ‘mission-driven Company’ introduced by French law, known as Loi Pacte, aiming at the common good and that of the Planet “. Today, continues Ponte, “Yves Rocher Italia follows in the footsteps of the parent company and formalizes its transition to a benefit company. A benefit company carries within itself the dual purpose of generating a positive impact not only for shareholders but also for all stakeholders. This commitment is now formally spelled out in our statute, which states the areas in which we will strive to generate a positive impact in the following years. The transformation is not only on paper, but authentic and concrete, as every year the benefit companies are required by law to report on the impacts generated and on the objectives they had set for themselves the previous year. We want to share, in this publication, how we will concretely act to translate the values ​​of the Group and the brand locally. “Then he concludes:” After a thorough analysis of our actions, we have identified four specific areas of intervention that will become the compass to guide our strategic choices in the coming years, not only from an economic point of view but also taking into account as a priority the impacts we generate on the environment, on people and on the communities with which we interact on a daily basis. Through a democratic process that involved all employees, we have selected a series of initiatives that we will implement in 2021 and that we expect will bring us closer to the established goals. With the choice of becoming a benefit company, we have started a commitment and an even more active participation in the territory in order to be protagonists in Italy of a real change and, on a global level, alongside all those companies that like us intend to contribute to a true paradigm evolution “. One of the initiatives that mark the 2021 roadmap is Plant For Life, a worldwide planting project promoted by the Yves Rocher Foundation and created with the aim of regenerating the soil, slowing down desertification and reconnecting people to positive energy of nature, which also sees Italy as the protagonist with the planting of 10,000 trees between Veneto and Lazio. During 2021, initiatives by the purchasing department are also planned to reduce environmental impacts in distribution processes, with feasibility analyzes for creation of Pudo (Single Points of Organized Distribution) and unification of pallets for logistics hubs objectives also include activating training sessions to sensitize the company population to environmental and social issues and offer volunteer opportunities to local communities. Furthermore, the company intends to focus its attention on the social selling channel, which offers job opportunities in which professional success can find the right balance with the needs of personal life, giving voice to the more than 200,000 beauty consultants present in the area.

One thought on “Yves Rocher Italia becomes a benefit company”
  1. editorial says:

    https://connect.informs.org/network/members/profile?UserKey=98968fe5-43fb-4304-9812-e7b979891d29
    https://connect.informs.org/network/members/profile?UserKey=1de0b182-e6fc-4ce3-b320-ebc52e0e70ef
    https://connect.informs.org/network/members/profile?UserKey=9c0a8365-1e1e-45a9-8c9e-8b2e7dd483fb
    https://connect.informs.org/network/members/profile?UserKey=fc7562e7-b47c-488a-88cb-c5ab2029d5b3
    https://connect.informs.org/network/members/profile?UserKey=ef31b27e-7d96-4f1a-9f08-a0a7c6bb40ae
    https://connect.informs.org/network/members/profile?UserKey=873dee68-ce9a-427b-8e83-076fb614e475
    https://connect.informs.org/network/members/profile?UserKey=121ea973-1c98-4994-856e-f8be220cb873
    https://connect.informs.org/network/members/profile?UserKey=8f81f9dc-fc92-4799-94b8-336761d8995e
    https://connect.informs.org/network/members/profile?UserKey=d6d11f3b-65b8-468a-9c99-b808734bd9ae
    https://connect.informs.org/network/members/profile?UserKey=e34b56d2-3ce9-4c2c-a695-b7a0c8b41601
    https://connect.informs.org/network/members/profile?UserKey=bbb1751d-f5b7-4689-b48f-d379f9fb1973
    https://connect.informs.org/network/members/profile?UserKey=bd63c060-16e4-4bc7-90c9-5dd9a92e6570
    https://connect.informs.org/network/members/profile?UserKey=c31b8fa5-a882-4ce1-a806-6c15af765529
    https://connect.informs.org/network/members/profile?UserKey=8078502c-0d89-4066-aa3d-9d942de92531
    https://connect.informs.org/network/members/profile?UserKey=82812bda-e81f-4474-b60f-1cc0ecec8e95
    https://connect.informs.org/network/members/profile?UserKey=1cbe7940-02f9-474a-925e-5cb2b69c2b55
    https://connect.informs.org/network/members/profile?UserKey=8ce54fb2-dbf5-499c-aef3-317a36415e54
    https://connect.informs.org/network/members/profile?UserKey=211a2d03-bc30-42c7-9e9e-0d90aa589b20
    https://connect.informs.org/network/members/profile?UserKey=b7da2df2-4dfe-4683-b179-07d8ce8870db
    https://connect.informs.org/network/members/profile?UserKey=444af477-86be-4d96-b3df-95e22a36448b
    https://connect.informs.org/network/members/profile?UserKey=e1511647-0eea-445e-9ef0-1c8f01cd988d
    https://connect.informs.org/network/members/profile?UserKey=5cd8e7c8-2e51-4b88-9562-3a06e3229104
    https://connect.informs.org/network/members/profile?UserKey=23226aa5-1224-4a7a-8a78-ca572078afde
    https://connect.informs.org/network/members/profile?UserKey=1a04b694-8045-43ed-b5fa-7f43316ad1ca
    https://connect.informs.org/network/members/profile?UserKey=10171937-4d74-4933-afb2-11ea79a18918
    https://connect.informs.org/network/members/profile?UserKey=6eda3d38-ea79-47e2-8347-e5183f53e11d
    https://connect.informs.org/network/members/profile?UserKey=06bf175e-d210-44f3-8386-a7c380b33426
    https://connect.informs.org/network/members/profile?UserKey=f2de949d-9409-4166-be8f-1fe614c30f88
    https://connect.informs.org/network/members/profile?UserKey=207c0aab-acf6-4c80-a230-4157b8de4318
    https://connect.informs.org/network/members/profile?UserKey=7ed94039-4078-4a58-ba1c-b05ea49be510
    https://connect.informs.org/network/members/profile?UserKey=4ae08747-5a45-4887-aceb-2d201e3e4bfc
    https://connect.informs.org/network/members/profile?UserKey=9ccebe91-9d7a-485e-86ca-cf1f6721f108
    https://connect.informs.org/network/members/profile?UserKey=d2e46896-4f55-445d-a64d-409695824d24
    https://connect.informs.org/network/members/profile?UserKey=5829316c-13b1-43e8-9935-eb2f8cf7c86e
    https://connect.informs.org/network/members/profile?UserKey=5ab776fe-6204-4b83-aade-290c9df7849a

Comments are closed.