• Wed. Oct 27th, 2021

EY: 2 out of 3 Italians ready to travel


May 5, 2021

Travel and tourism are among the sectors most affected by the restrictions due to the health emergency. A negative trend that should begin to reverse from the entry into force of the new Dpcm on April 26, 2021, which re-establishes the possibility of moving freely between yellow regions. What is the current state of the travel sector and what are the trends for the near future is what emerges from EY Future Travel Behaviors, the periodic observatory that surveys the trends connected to travel for holidays and for work on a sample of 1,000 subjects. The objective of the Observatory is to underline how the travel habits of Italians have changed during the pandemic, in order to outline the behaviors, preferences and attitudes of today’s and tomorrow’s travelers. The research indicates new inclinations and needs, even unconscious ones, which will therefore emerge in the near future and which will modify the expectations of travelers. A first fact is that in the face of a collapse in travel in 2020, 67% less than the previous year, two out of three Italians declare a strong desire to leave, as in the pre-pandemic period. There is the will to return to travel, but in compliance with new perspectives outlined by EY Future Travel Behaviors, which describes how the world of travel is changing and illustrates its new emerging needs. . In the last year, awareness of the risk of contagion from Covid-19 has grown. Hence, health has become a priority that directly affects travel habits. Among the factors considered essential today are that the means of transport and the accommodation facilities adopt the appropriate measures, such as guaranteeing distancing and providing health safety devices. Similarly, the uncertainty of the situation has introduced new priorities in the name of maximum flexibility in all aspects of the travel journey, such as the possibility of obtaining refunds in the event of delays and inefficiencies, considered essential for 67% of the sample, or being able to make use of an agile system of reservations and cancellations resulting from the onset of unforeseen health situations. You travel less for work The EY Future Travel Behaviors observatory reports that to date 47% of Italians will limit business trips. This does not mean that there is no desire to return to business meetings in person, as indicated by 65% ​​of the sample. A clear desire to come back and meet in person, which indicates a trend to be taken into consideration in order to rebuild the fabric of professional relationships from now on. Means of transport in the name of sustainability After the first long lockdown, active mobility has recovered with a significant increase in the use of cars as it is considered safer than trains and airplanes. One of the aspects that emerges from the Observatory is also a greater sensitivity towards the environment. 42% declare that in a safer health context, they will orient the choice on the basis of the environmental impact of the means of transport. In this sense, the train is indicated by 61% as the greener vehicle. At the level of age groups, generation Z (18-25 years), proves to be the most attentive to the environment. This means that rail and air transport operators could conquer this part of the market, intercepting new needs, offering services suited to the current context and personalizing the travel experience. Passenger profiles Data collected by EY Future Travel Behaviors highlight profound changes in travelers’ motivations, with a decidedly heterogeneous picture, characterized by increasingly diversified and personalized preferences that will be intercepted. Specifically, eight different representative profiles of travelers have been identified that take into account personal characteristics, travel behavior and preferences, declared intentions and motivations detected by implicit analyzes. The largest group among those identified is that of Potential Frequent Travelers (18% of the sample), who intend, once the pandemic is over, to increase their trips for both tourism and work. Potential Leisure Travelers (11%), on the other hand, want to travel more for holidays, but less for professional reasons. For more information: https://www.ey.com/it_it/transportation/ey-future-travel-behaviours