Railways, Media One launches the ‘Dooh Cadorna Impact’ project in Milan

The main sponsor Tim turns on the lights of Dooh Cadorna Impact, an initiative signed by Media One, the company specialized in the field of indoor and outdoor advertising, aimed at transforming advertising spaces into real opportunities for media experience. Inside Cadorna three-dimensional environments, which increase the ‘sense of place’ and the perception of a unique experience of its kind, enhance the redevelopment of the entire station which is part of the larger project that affects the entire Milan area. Dooh Cadorna Impact, in collaboration with the Fnm group and Ferrovienord, introduces a new multimedia and immersive meeting model between brand and public through the use and development of new technologies aimed at acquiring ever more accurate information on audience profiling , through numbers, interests and attitudes for an increasingly empathic content management. These, in short, the numbers of Dooh Cadorna Impact: a 1,900 square meter space characterized by carefully analyzed pedestrian flows, where to capture the attention of the public and generate mechanics of engagement with the strength of 23 digital devices of important dimensions in which about 200 square meters of LED walls and cutting-edge technologies are distributed that allow the development of more innovative projects. Media One has chosen Milan and in particular the Cadorna station, to inaugurate the Impact circuits, which mark the important redevelopment of the media system. After Cadorna, the stations of Milano Domodossola, Milano Bovisa, Saronno and Busto Arsizio will follow. “This intervention best represents our revolution of the concept of Digital-ooh – comments Riccardo Parigi, managing director of Media One – which consists in the transformation of advertising spaces into real media experiences. In fact, it defines a new multimedia and immersive between the brand and the public, through innovative entertainment content that can also range in areas such as culture, art and entertainment. We are proud to have a partner like Tim who shares our vision on changing pace in dialogue with the public ” . “We are proud to be partners of this initiative aimed at transmitting a new image of Milan railway stations – says Luca Josi, Tim’s head of brand strategy media & multimedia entertainment – We have chosen to associate our brand with Cadorna station, aware of the the strategic nature of this important city transport hub for the city, felt endolo the ideal vehicle to make a wide audience of citizens aware of the initiatives that will see Tim increasingly protagonist in the near future. We will do this through an engaging and innovative communication model that will enrich the passenger experience. “” The objective of the Fnm group – explains the president of Fnm Andrea Gibelli – is to increasingly transform stations into places to live. Therefore, no longer spaces used exclusively for transit, arrival or departure but environments able to offer a series of services and initiatives useful for the daily life of people who move every day for work, study or time reasons. free. This initiative, born as part of the agreements signed with Ferrovienord, is consistent with our approach: we want to reinterpret the role of our historic railway stations in a modern and innovative way “.