Two years later, on 15, 16 and 17 July 2021, the Wmf, the largest Festival on Digital Innovation, will be back in attendance. After the over 21,000 attendees of the 2019 edition and the 24,000 online participants of the two hybrid events held last year, the Festival will once again welcome part of its audience to the Rimini Palacongressi for what will be its 9th edition. The new dates for July have been announced – rescheduled in compliance with the most recent institutional guidelines – the Wmf is preparing to return with three days dedicated to the world of digital and social innovation that will be explored at 360 degrees through professional training – with a wide program and more than 55 thematic rooms – and over 100 events dedicated to current events, culture, entertainment, the business world and the future, addressing and investigating the main technological innovations and their social potential. “The past year has presented us with complex challenges, but also many confirmations that the values, themes, and initiatives that we have been pursuing since the birth of Wmf are of central importance and emerge with arrogance in the most difficult moments”, he explains. Cosmano Lombardo, creator and Chairman of the Festival. “Having insisted in recent years on the need to experience technological and digital innovation in the light of the impacts it can generate on communities and society today allows us to create, on the occasion of Wmf2021, an even more participatory agora where to co-build with greater awareness a better future in the name of innovation, training and employment “. To ensure a wide and widespread participation, in addition to the seats reserved in Rimini, Wmf will still maintain a hybrid format and the possibility of following its own agenda entirely online thanks to the functions of the hybrid.io platform, already used for the two editions created in 2020.The opening concert of the Festival entrusted to the notes of Roy Paci has already been unveiled, the first of the three live concerts that will be performed on the Mainstage of Wmf2021 in over the three days. In addition, all the contests, talks and events scheduled on the Mainstage will be broadcast live on the digital channels of the Festival, such as the final of the largest Startup Competition in Italy and the ceremony for the delivery of the Wmf Awards, which will be assigned by the Wmf. to realities and personalities who have distinguished themselves in the national and international panorama of Innovation and Web Marketing. To these will also be added the “National Big Data and AI Research Award”, a special recognition that will be assigned by Wmf and the Ifab foundation to a young researcher who has presented a research and development project of particular relevance in the field. big data and artificial intelligence.On the main stage, which last November hosted the current Ministers Enrico Giovannini and Patrizio Bianchi, the institutional presence will be strong through the testimonies of the Mayor of Florence Dario Nardella, the President of the Rondine Foundation Franco Vaccari and many other guests that will be announced shortly. Many also the voices of the scientific and academic world such as those of Pierre Philippe Mathieau of ESA (European Space Agency), Anna Grassellino (FermiLab), Luciano Floridi (psychologist at Oxford and Alma Mater Studiorum) and of the inventor and physicist Federico Faggin. Celebrities from the world of entertainment such as the actor Alessandro Borghi – who on the first day will play the role of the co-host – and the web such as The Jackal also make up a very rich parterre of guests, which will be unveiled in the coming weeks. meetings and the stands of the Expo Area of the Web Marketing Festival, which in the past editions hosted the most important realities of the tech world and served as a setting for networking moments between the participants and over 500 sponsors, partners and exhibitors of the Festival. Among these next July will also include the Ministry of Culture, which within the exhibition area will host in its stand, organized by the Digital Library – Central Institute for the digitization of cultural heritage – the best innovative experiences from museums and places of the Italian state culture.All the Wmf2021 stands can also be visited online on the hybrid.io platform, for an integrated experience. Still on the subject of business and networking opportunities, the startups present, entrepreneurs and participants will be able to find in the Maker & Tech District and the Startup District two sectors entirely dedicated to more than 130 startups, companies and innovative projects. Among the great novelties of this ninth edition, the various exhibition areas that Wmf will dedicate to drones, technological prototypes, innovative research projects, book presentations and eSports, with gaming stations created in collaboration with Tech Princess. and the breadth of professional training, to which Wmf2021 will dedicate the interventions of over 600 speakers and more than 55 vertical rooms, addressing current issues and trends such as Cybersecurity, Artificial Intelligence, 5G, Robotics, IoT, Circular Economy, Social Media, Open Innovation, Blockchain, Automotive, Aerospace, Cyberbullying, Sustainability, eSports, Advertising Communication, Entrepreneurship, Debunking and many more. Among the thematic innovations of Wmf2021 there is also a room dedicated to the digitization of the Public Administration and the SDGs Room, vertical on issues relating to the objectives of the 2030 Agenda. In addition, institutional working tables dedicated to the analysis and knowledge of the main directives are scheduled. proposed by the PNRR, a hackathon in collaboration with ESA for monitoring climate change and one in partnership with the European Parliament on the “Together for Europe” project, dedicated to democratic debate on the central role of the EU for the collective challenges present and Ample space then for the world of entertainment: in collaboration with Agis, Wmf will host the first edition of the Innovation Film Fest, an innovative showcase dedicated to cinema with screenings of short films, special guests, awards, meetings between videomakers, producers and distributors films, training events and workshops. In addition, there are many active calls, initiatives and opportunities on the Wmf agenda: among these, the Call dedicated to Digital Creators and the Emerging Contest Band created in collaboration with Rds Next and the Call for Young Innovators in partnership with Angi, born to support young people who have got involved with activities or projects in the field of digital and social innovation and allow them to share their ideas and experiences with the innovative ecosystem of the Festival. As for the past events of the Wmf, also the ninth edition is the result of a construction path shared with people, companies and realities that are interested in innovation and inspire every year the creation of events and activities able to fully explore the universe of Digital and Social Innovation, follow the main market trends and offer training that meets the needs of professionals. Even in view of Wmf2021, in fact, it is possible to propose topics to be addressed, vertical events, training rooms and workshops.With over 21,000 attendees at the 2019 edition and the 24,000 online participants of the two hybrid events held in 2020, Wmf is the largest Digital and Social Innovation Festival. Conceived and produced by Search On Media Group, the Festival stands as a tool at the service of society, an innovation accelerator that every year in Italy and abroad carries out events, projects and initiatives dedicated to the shared construction of a better future, communicating with institutions, local authorities, universities, schools, companies and local realities.