NewsEconomicsReopenings: all on the beach but contactless

Reopenings: all on the beach but contactless


Even more than last summer, you go to the beach with your smartphone in hand, to manage reservations, accesses and strictly no-touch payments. This second bathing season of the Covid era is ready to field tech solutions to respect distances and regulations. Beaches and swimming pools are equipped. First of all for online bookings, which must be simple and intuitive, and give managers the way to keep track of entries and register users, with the obligation to keep records for 14 days for tracking purposes. And then, again: bookings for services such as pool entrances, lessons, beach volleyball courts, online menus and orders via QR code from the beach umbrella, payments with mobile and strictly contactless pos, or directly from the mobile phone via e-commerce solutions. From Liguria to Sicily, one of the most successful and successful apps is Riva Booking, which already has over 500 participating beach clubs and plans to expand as the season progresses. Riva Booking contains in a single app all the information and services provided by the establishment, from the reservations of sunbeds and tables at the restaurant to the availability of sports fields, sup or windsurf rental, courses and lessons, the possibility of access with pets, for example. activities for children. Book Your Beach, with over 400 beaches, allows you to pay in advance from the app, without the need to stick to entrance times, but reserving the place for the whole day. Others, such as Sunbrellaweb, ask for credit card details as insurance for the manager in the event of a no-show (while if you show up at the indicated time, payment is made regularly at the cash desk). Still others, such as Cocobuk, have introduced a point reward system. There have also been those who have successfully experimented with bracelets or cards for contactless access to bathrooms, showers and swimming pools, but also as an electronic wallet on which to charge consumption. The free beaches do not escape, even if the balance is still sought between the guarantee of access to the public beach and the need to book. We remember, last year, the controversy in Lazio for SeaPass, an app that only allowed to know the turnout (with a traffic light system) to the beaches of the coast, but without allowing reservations and often with out-of-date news on openings and closings. Other regions and municipalities have adopted different systems, which should be replicated again this year. For example IoLido, in Sperlonga, which assigns fixed slots on the free beach, and reassigns them if you do not show up and register on the spot within a certain time. booking will become a habit even when the pandemic is a thing of the past. Book the parking, the restaurant, the beach umbrella or a sun bed in the front row, with the certainty of finding a place without queues for users, and for the managers the peace of mind of knowing in advance the maximum turnout and organizing staff shifts, supplies of the bar and restaurant, are part of an added value that we will hardly be able to do without.



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