Mfe – Mediaforeurope has appointed Katharina Behrends as general manager for the German-speaking European area, which includes Germany, Austria and Switzerland. From 1 October Behrends will be responsible for corporate activities in the region, she will report to the executive committee of Mfe and manage the new German office in Munich. The area, explains the group, “is one of the key markets for building alliances with the European media, a region in which Mfe has been active for several years as the first long-term shareholder of Prosiebensat.1 Media”. The appointment of Katharina Behrends and the presence in Munich represent “a further step in the construction of Mfe as a leading and innovative media house in Europe, a pan-European structure that allows to exploit synergies, generate greater investments in technology and obtain a solid position on the market. advertising”. Behrends has held senior positions at Nbc Universal Network for the past 15 years and previously worked for Sky Deutschland, Viacom and A + E Networks. “We are delighted to welcome Katharina Behrends, an experienced and respected leader at international level “, explains Marco Giordani, CFO of Mfe.” Thanks to a solid network of relationships and excellent knowledge of the media industry, he will play a fundamental role in the creation of a pan-European media group. Our goal is to affirm and further expand Mfe as one of the main European media players, an international hub that guarantees in all areas where it operates significant investments in local content, inclusion and cultural diversity, as well as absolute editorial independence as demonstrated by over 30 years the case of Mediaset España, a listed company of the Mfe group ”.
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