Food, in Italy all crazy for sushi and poké

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Chinese and Japanese food are at the top of the preferences of Italians. According to data from the survey carried out by American Pistachio Growers, in 2021 as many as 62% of Italians ordered international food delivery and 91% opted for Chinese or Japanese cuisine. The consumption of sushi, in particular, from an oriental phenomenon is turning into a real global trend, so much so that from May 2020 until the reopening of April 2021, the sales trend of sushi in Italy has recorded an increase of 68% . But not only. The poké bar sector is also experiencing a phase of strong expansion, reaching, in 2020, 1.74 billion dollars in turnover worldwide and aiming for 2.9 billion dollars in 2024. In Italy, in particular , the pokerie market recorded 98 million euros in turnover in 2021 and is expected to reach 143 million in 2024. In this context, among the various chains that lead the trend in Italy, a historical example is Daruma which tells a story started way back in 2003 from an idea of ​​three Roman brothers, Alessio, Daniele and Dennis Tesciuba: the mission was to make the consumption of quality Japanese cuisine familiar in the Italian tradition. Initially born as a Dark Store, anticipating the period of diffusion of home deliveries, the Daruma concept immediately evolved as early as 2005 with the first take-away store obtaining, first in Italy, the European Union authorization for the production of fresh sushi, until it was structured in 2009 – after the success of the format – in the first real restaurant. Omnichannel strategies and digital tools made the difference in the growth of Daruma, which today has five restaurants in Rome, two take-away, an e-commerce and a first restaurant abroad in Dubai. The ‘tech’ solutions were provided by Tilby, the innovative SME, part of the Zucchetti Group, which offers cloud solutions for the management of the checkout point of restaurateurs and merchants. “Tilby has also proved very useful for Daruma in managing the relationship with customers, and in particular the loyalty program, which sees thousands of subscribers and rewards loyal customers with cash discounts and zero costs on home deliveries. every purchase you can accumulate points at restaurants, e-commerce or take-away “comments Dennis Tesciuba, co-founder of Daruma.