NewsEconomicsA starred chef for the metaverse

A starred chef for the metaverse


Gordon Ramsay, one of the most popular chefs in the world thanks to television appearances in programs such as Masterchef and Hell’s Kitchen, has announced his landing in the metaverse. Hell’s Kitchen will be the debut brand on The Sandbox, with virtual restaurants, the chef’s digital avatar – available in a limited edition -, and other playful experiences. The project, the first online culinary-themed project on the platform, was created through a collaboration between The Sandbox itself and ITV Studios, the show’s production house.

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