The impact of covid-19 hits hard on the prospects of the Italian economy and for the managers of Modern Distribution a return to pre-covid-19 levels can take place no earlier than 2023. The vast majority of them, in fact, 84%, estimates a possible return in that year while just 1% in 2021 and only 15% in 2022. The picture is outlined by the Federdistribuzione Observatory ‘Consumption, New Purchasing Habits and Lifestyles’, in collaboration with PwC , recently published, which monitored the sentiment of 280 people with a managerial-executive profile. However, this is a forecast that looks beyond because 30% of managers believe that this will happen in the time horizon of 2023, 21% in 2024 and as much as 33% starting from 2025. The Federdistribuzione study suggests the need to support household consumption, a significant share of Italian GDP (21.7% in 2019), to guarantee employment and re-establish the match between supply and demand, through specific measures such as the revision of VAT rates and the reduction of the tax burden on middle classes and families with children. After all, the reduction in family income, as a direct cause generated by the covid-19 pandemic, was recorded by 57% of Italians and determined a negative impact on the retail trade that mostly affects non-food categories, consequently generating, in the absence of a significant recovery, a potential risk for the resilience of businesses. Federdistribuzione also proposes to incentivize investments in the Modern Distribution sector, capable of generating and sustaining a high level of employment and significant induced activities in the area and, last but not least, to incentivize investments in the expansion and modernization of the commercial network through facilitations for the restructuring of structures. commercial and energy requalification, such as the extension of the 110% eco-bonus for interventions on commercial properties, with a direct and concrete impulse on the territory, from the point of view of the generated induced, innovation and sustainability.
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