Benefit, 1 in 3 young people prefer a gym membership to a meal voucher

Rome, 12 July – Young Italian workers prefer wellness to a meal voucher: in short, today, to motivate and gratify employees, companies are better off granting a subscription or signing an agreement with a gym than investing in classic “food benefits”. in the world of work is a study by Fitprime, an Italian company specializing in psycho-physical well-being, conducted on 20 thousand employees of small and medium-sized enterprises. The results show that the most appreciated benefits are the gym and services for physical activity and well-being , the so-called “sport voucher” with 32% of preferences. The meal voucher, on the other hand, wins second place with 28%. Supplementary health insurance obtains 23% of preferences. The remaining 17% is for premiums The age of the interviewees ranges from 25 to 50 years, with the youth group (25-35 years) more oriented towards well-being, compared to older colleagues. Having intercepted this need and mergente is the secret of the great success achieved in recent years by Fitprime, a company in Italy dedicated to corporate wellness that is increasingly positioning itself as a player with a vocation towards sustainability and health in line with the strategic objectives of the 2030 agenda of the UN. Fitprime manages wellbeing programs for many Italian corporations such as ENI, Accenture, Luxottica and for many Italian SMEs, providing wellness services to over 250,000 employees in Italy. “The post-pandemic world of work is very different from how it was before – comments Matteo Musa CEO Fitprime – Covid has made the new generations rediscover the importance of a quality of life and a relationship between life time and work time that can no longer be unbalanced. This is the case of You Only Live Once. , Yolo Economy definition that describes the tendency of young people to look for jobs that offer satisfactions that go beyond money “. The idea of ​​the Fitprime survey was born following a sharp increase in requests from small and medium-sized enterprises in the last year for services dedicated to wellness for their employees. To meet the needs of customers, Fitprime gives companies the possibility to make deductible the expenses for subscriptions to sports centers offered to employees. “This milestone reached by Fitprime is unique in Italy considering that expenses for sports activities are not deductible by the individual employee”, comments Musa. In this way, the “good sport” becomes more convenient for companies as well.