Sales, an encouraging start thanks also to tourism

The race for the summer sales deal with colored windows and signs announcing the presence of discounts and rebates has started with some encouraging signs. 61% of fashion, clothing, footwear, leather goods and accessories stores, which responded to the monitoring of the Italian Fashion Federation-Confcommercio, recorded an increase or stability compared to the first week of sales in the 2021 summer sales, compared to 39 % that had a decline. “It is too early to assess the impact of these summer sales which, on average, last 60 days. The first week of discounted shopping, however, reveals some signs of stability in the sales compared to those of 2021, especially thanks to tourism, a real novelty of this year, which has crowded art cities and famous places in the beautiful country “. This is the comment of the president of the Italy-Confcommercio Fashion Federation, Giulio Felloni. “A start that leaves us hopeful and a little more optimistic for a very simple reason, – he continues – if we look at inflation, which has risen to 8%, that which concerns only clothing and footwear is stuck at 1.7. % “. “Prices that, with these balances, will further lower with average discount percentages of around 30%. – underlines Felloni – A cautious optimism comes from the Confcommercio estimates on the expenses of Italians in the two months of summer sales, equal to 3.1 billion euro for 2022, compared to 2.6 billion in 2021 “.