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Summer, two out of three Italians on vacation despite the high prices

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Two out of three Italians are sure to go on vacation this summer despite the covid, the war and above all the high prices that worries Italians and not a little. The sea clearly wins the challenge with the mountains and the cities of art; the favorite destination of the Italians interviewed this year is Sicily, which slightly beats Puglia. And still young people under 35 much prefer the holiday home over the hotel. Almost half of Italians will travel more than 500km to reach their destination in Italy for their holidays. These are the data that emerge from the third edition of the research on Italian holidays conducted by Quorum / YouTrend on behalf of Wonderful Italy, a leading company in Italy in the management of holiday homes. This year, the research aimed to explore in particular the effects of the various emergencies (expensive prices, pandemic, Ukrainian conflict, climate change) on the choice to go on vacation and on its modalities. 74% of respondents said that the rise in prices affects the choice to go on vacation. The percentage drops to 55% if we consider Covid-19 and further drops to around 47% if we think of global warming and the war in Ukraine, but not all demographic clusters show the same attitude. For example, the fears related to the war in Ukraine grow with the age of the interviewees, while what worries the already young groups more is the increase in prices. As for the war, Covid-19 is also a topic that worries the senior public most, while climate change sees the under 35 and over 55 agree in concern for this phenomenon. In particular, there is also a sign of reopening towards travel abroad. In fact, just as foreigners return to travel in our country, Italians also return to reconsider foreign destinations. The percentage of Italians who have already chosen to go abroad goes from 7% to 12%, thanks above all to the boost provided by the under 35s.

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