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Lidl turns 30 in Italy, targeting 1,000 sales points by 2030

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Lidl turns 30 in Italy and aims to reach 1,000 points of sale by 2030. On the occasion of the thirtieth anniversary of its presence in Italy, Lidl Italia, a leading supermarket chain in large-scale distribution made up of a team of 20,000 people and 700 points of sale on the national territory, organized a press conference entitled “Together for sustainable development: people, products, investments” to present the results obtained so far and illustrate the plans for the future. During the meeting, the study conducted by SDA Bocconi on the impact that Lidl Italia has on GDP and employment in the Bel Paese was exposed. The company’s economic data are very encouraging: Lidl Italia closed 2021 with a turnover of 5.9 billion euros, with a growth of 6.9% on the previous year; it ranks among the main exporters of Made in Italy food, for a value of 2 billion euros per year; contributing to the Italian GDP for 3.5 billion euros. “We are a company that has made evolution a constant in its path. We have grown without ever losing sight of our identity and building, day after day, a strong bond with customers, with the territory and the communities in which we operate. “, comments Massimiliano Silvestri, President of Lidl Italia Furthermore, as can be learned from the three-year business growth plan, Lidl Italia is committed to investing 1.5 billion euros between 2022 and 2024 for the opening of 150 new stores and for the hiring of 6,000 people. But Lidl Italia wants to do even more and aims to reach 1000 points of sale by 2030. To strengthen the logistics structure, construction works are underway for the new Regional Headquarters, in Assemini, in the province of Cagliari, which will host the 12th company logistics center in Italy. “I imagine the next 30 years full of new ambitious goals. – added President Silvestri – who will mark our path of continuous improvement, with the desire to be increasingly the reference point for Italian spending, an attractive employer and a reality capable of bringing added value to the territories in which it operates on a daily basis. This is our mission”. Maurizio Dallocchio, Professor of Corporate Finance at SDA and Bocconi University, presented the study entitled “Lidl’s contribution to the Italian system”. According to what emerged from the research, in 2020 the Company generated an overall impact (including direct, indirect and induced effects) on GDP for about 3.5 billion euros, equal to 13% of the total value achieved by the main players in the large-scale retail trade. Organized in Italy. A value 3.0% higher than the average impact of the companies operating in the sector. “The study carried out by the Business Management School of Bocconi University analyzed the action of Lidl Italia over the course of its 30 years of activity, highlighting what has been done both in economic and employment terms – explains Maurizio Dallocchio – We were favorably surprised because we have discovered, for example, that Lidl significantly favors the internationalization of Italian companies, especially in the food sector, of course. The enhancement of the Italian agri-food chain through exports is in fact one of Lidl Italia’s flagships. It then emerged that Lidl is virtuous in terms of financial taxes: with the amount paid in the last 5 years, it could in fact finance 3 years of artistic and cultural activities of the Municipality of Milan. We then found that Lidl Italia generates added value in the ‘order of 3.5 billion euros per year (2021 data) and, in relation to comparables, it is a figure of 3% higher than the average give similar ‘animals’. Finally, Lidl is a company that invests heavily in corporate welfare and sustainability – concludes Dallocchio – for this reason I think it is an interesting example to imitate “. In terms of employment, Lidl Italia represents the third player in the large-scale retail trade in Italy, with 91 thousand direct, indirect and induced employees employed in the sector, equal to 7% of the total 1.3 million. Being part of an international reality operating in 31 countries with a network of approximately 11,900 points of sale, Lidl Italia also plays a role of driving force for the Italian agri-food supply chain, actively contributing to the export of Made in Italy excellence in the world. This means being a growth engine for Italian small and medium-sized enterprises, supporting them in the internationalization process and increasing their competitiveness. In 2021, in fact, the The company’s Italian suppliers, making use of the international network of Lidl points of sale, were able to export products for a v total value of 2 billion euros, of which over 550 million euros generated by fruit and vegetables. In percentage terms, Lidl alone exports 10% of the total export value of Italian fruit and vegetables globally. Lidl Italia reaffirmed its leadership on the issue of sustainability in the large-scale distribution sector, confirming the goal of decarbonising transport by 2030 and, again within the same year, a 48% reduction in emissions from Scope 1 and Scope 2. L ‘the company, among other initiatives, will continue, in fact, to invest in the strengthening of its fleet of green trucks (to date 30% of the vehicles are powered by sustainable fuels) and to reduce the carbon footprint within the points of sale and of logistic structures. Furthermore, the commitment to reduce waste will continue through collaboration with the Food Bank, which in four years of activity has made it possible to collect and donate over 26,000 tons of goods, equivalent to approximately 52 million meals.

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