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From Postel video to enrich direct communications to customers and citizens

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in collaboration with TGPoste.poste.it PostelVideo is the solution of Postel, a company of the Poste Group, which allows you to create personalized and interactive videos designed for companies and public administrations that need to communicate complex content in a simple and effective way , or who intend to provide video support on the use of certain services through operating guides or tutorials. It allows you to reach your recipients in a targeted way thanks to the possibility of profiling the target lists and can be integrated both in digital and social communications directed to customers, and in direct marketing communications sent by post. PostelVideo allows you to create emotional and engaging communications thanks to the ability to customize images and texts, adapted to the characteristics and preferences of customers. It is an interactive tool because, thanks to the inclusion of personalized call to action and in-depth pop-ups, the customer can interact, deciding for example to click and follow content that interests him most. Furthermore, with PostelVideo the objectives are measurable thanks to analytics tools that allow you to track each user’s action and monitor their behavior (for example views, interactive events, emails sent, open, interactions on the video).

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