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Aggressive call centers, defend yourself like this

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Today ‘Defend yourself like this’, the first communication campaign organized by Antitrust and Arera, the Regulatory Authority for Energy, Networks and the Environment, to provide consumers with advice and information to defend themselves against the insistence or incorrectness of some call centers. The initiative was born following the increase in complaints about the excessive pressure of call centers dedicated to teleselling, i.e. commercial telephone calls for the sale of supply contracts (the most numerous on energy and gas, but also for telephone offers, insurance , etc..). Reports – also received from consumer associations – ranging from a generic “insistence” of telephone calls, to incomplete or false offers, to non-explicit registrations, up to alleged telephone calls made in the name of the same Authorities (which, we remind you, never call ). “Defend yourself So ‘” directed to the adult public (ie citizens with potential contract signing capacity) will be broadcast through a TV and Radio spot in the Rai spaces made available by the Information and Publishing Department of the Presidency of the Council of Ministers, a dedicated Facebook page and through the main web and social channels, in all their most characteristic formats (visual, video and audio), as well as in the organic web and social channels of Agcm and Arera. www.difenditicosi.it you can find information on consumer rights and on the most recurrent reports collected by the two Authorities. To learn how to protect yourself from teleselling, you can browse the sections “How to defend yourself”, “How can we help you” and “How can you contact us.” consumers to understand what tools they have to freely and safely choose the purchases to be made or the services to be activated – affirms the president of Antitrust, Roberto Rustichelli -. We are happy to do it this time together with Arera because the protection of consumer rights must help our fellow citizens in their daily lives, especially in a moment of great uncertainty such as the current one “.” The growing impact that energy costs have on family economies – says the president of Arera, Stefano Besseghini – now more than ever requires the containment of aggressive actions by sellers and support for consumers In the face of incorrect behavior, which seeks to exploit uncertainty d n the moment and push for the urgency of action, it is useful to use the tools already prepared by the Authorities and gain awareness to assert one’s rights “. The campaign is the result of collaboration between several agencies: the creative signature is that of Question Mark, the channel strategy was handled by Connexia, a Retex Group company, while the media planning is the responsibility of Wavemaker. In addition to TV and Radio on Rai channels in the spaces made available by the Department for Information and Publishing of the Presidency of the Council of Ministers, the planning includes video, static and audio formats that will run on social channels (Facebook, Instagram and Youtube) and on Google (Display) and Spotify.

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