Digital, Banca Patrimoni Sella also invests in Orangogo

Over 20 million Italians declare that they practice one or more sports continuously (24.4%) or occasionally (9.8%) and especially in the post Covid-19 era, the digital transformation is also confirmed as a development lever. for the world of sport so much so that Orangogo will close on 31 December with a capital increase of 1.5 million euros to which private capital has contributed, including Banca Patrimoni Sella & C. Since 2017 the founder Giulia Pettinau has been working for rethink the Italian sports sector as a digital network and from here created Orangogo, the platform that, through a capillary mapping, allows sports clubs to publish courses and users to search, find, book and pay online for their favorite sports activities for free , transparent and inclusive. “The entry of the Sella Group is an important milestone but – commented Pettinau – but also a new starting point. In order to grow and expand ever faster, in addition to finding the necessary capital, it is essential to attract valuable partners who are the bearers of know-how, network and ability to innovate “. A prestigious and varied parterre of investors is what you believed in Giulia Pettinau’s entrepreneurial project, which in the two previous rounds raised 1.4 million euros in equity. Among these stand out the former World Cup athlete Giorgio Gros, the single Family Office Elysia Capital, founded in 2018 by Stefano Buono and Maribel Lopera Sierra, and important Business Angels such as Giovanni Savio, Global CEO and Founder of Planet Smart City . “From tourism to digital transformation, sport is full of opportunities and challenges to be seized for collective well-being – said Giorgio Gros – both on the economic and social fronts. The strength of Orangogo is in the network, uniting people and teaming up for a the common goal, in this case, is to promote the right to sport for all “. “Sport also wants and must evolve in a digital, sustainable and inclusive perspective – explained Giovanni Savio of Planet Smart City – not only to grow, but to survive. Orangogo offers people and, above all, the extraordinary Italian sports association heritage, a precious access route economically and technically sustainable towards a future that is already present, from the 2030 Agenda to individual choices “. The round, which will close on December 31, 2022, is “crucial” for Orangogo and aims to support the company in its development on the Italian market, thanks to the strengthening of the marketing and commercial teams, also directly involving the Sports Federations, thanks to the collaboration with Ff Consulting.