Marcellini (Jacuzzi®): “Wellness increasingly requested among hospitality operators”

“The trend on the part of Hospitality operators is to increase their business by activating a complete wellness proposal that they can offer to customers. The market is moving exactly in this direction and Jacuzzi® has anticipated the trend. a qualified know-how in the field of wellness and hospitality, consolidated in over 60 years of history. Thanks to the Jacuzzi® Sensational Wellness program we are now able to support the partner structure in the design phase of a professional wellness area “. Thus Costantino Marcellini, commercial director Jacuzzi® Brands Emea & Asia, present at the dOT Design Outdoor Taste space in Milan where Jacuzzi presents its novelties for Fuorisalone 2022. The company offers hospitality structures a partnership that includes advanced products and services in the wellness field with Marcellini who explains: “We foresee a next evolution of the program where we will be able to guarantee beyond the design , also the construction and installation of our products, thanks to the collaboration with certified construction companies. In this way we will come to place ourselves as a real general contractor: a single qualified referent for the whole process relating to the creation of a wellness and hospitality area, with a valid and functional final product that makes use of the integrated solutions made in Jacuzzi® “.” L ‘commercial offer – explains Marcellini – is developed by our sales department and is widely scaled, being able to activate dedicated task forces according to the size of the intervention. A concrete example recently created is that of the Gold Tower Lifestyle Hotel in Naples: it was a real challenge to be able to support this prestigious structure in the creation of a wellness area of ​​over 1000 square meters, already active and operational. On this basis, discussions are already underway to evaluate new projects ”, he concludes.