Magnoni (Marelli): ‘Obliged to involve ex ante consumers in business processes’

“If before we addressed consumers, today we have an ecosystem that forces us to have to talk to them every day, to involve them ex ante in all our business processes”. This was stated by Alessandro Magnoni, Head of Institutional Relations Emea at Marelli, during a round table at the Communication Forum. As he also explained, today “we can no longer talk about a crisis, but an ecosystem that lasts 365 days a year. We started with protests in the USA, then a microchip crisis, then a pandemic, today we have war in Ukraine. All this has led to companies to rethink the tools we want to offer. We must go beyond the concept of analysis and actually think about targeting, a qualitative analysis of our interlocutors “.” The decision of the European Commission to suspend the production of internal combustion engines by 2035 it is a revolution in all respects, perhaps the greatest industrial revolution that Europe, unlike China and India, has to face “. It is, he added, “a very high bar, a political decision, not part of the thousands of companies” in the sector, “it is a stake”.