Boi (Leonardo): ‘Growth of sources and means does not mean evolution of the media’

“From the point of view of those who communicate in a b2b company, I would speak of a crisis in the media. The growth of sources, channels and means through which companies speak does not mean evolution. Digital has brought about a huge change” but “I see a growth, not an evolution and the most evident phenomenon is that of fake news “. This was stated by Giancarlo Boi, senior vice president of Media Hub Leonardo, during a round table at the Communication Forum. ” Rai used to say it, television, and it was the Gospel. Today maybe – he continues – you reach 3 or 4 million people but you no longer have the perception of having an outlet like 15 years ago. The old media has changed, today it is a world entrusted to the individual, you believe in a person’s face and you build reputation with a good idea and a good face, hoping to have guessed the right ones “.