Sociolinguist Gheno: ‘At Wmf to talk about how to use words better’

“Awareness and responsibility by paying attention to how diversity is named. We are witnessing the growing need to use words better to manage the complexity of the present. It is a cognitive complexity, the period of the lockdown has shown us well, and human to managing diversity “. This was stated by Vera Gheno, sociolinguist, speaking at the press conference to launch the Web marketing forum 2022 of which Adnkronos is the main media partner. “My speech at the WMF – she said – will focus on the need for greater attention to speech, not only on the part of the big players, but also of the individual”.