Preventing the abandonment of tobacco product waste, Erion Care is born

Bat, Imperial Brands, Jt International and Philip Morris announce the birth of Erion Care, the new consortium of the Erion System, and take the field against the abandonment of waste of tobacco products in the environment and for the correct disposal of the same. The main players in the tobacco sector have decided, in fact, to join forces following the entry into force of the obligations established by Legislative Decree 8 November 2021, n. 196 implementing the European Sup (Single Use Plastics) Directive, which introduces ad hoc measures on certain types of waste, such as filters for tobacco products. “The founding members of Erion Care are proud to present this new consortium today, which expresses the determination of the tobacco sector in pursuing with commitment important sustainability objectives – declared the president of Erion Care, Enrico Ziino – We have decided to move widely anticipation of the regulatory deadlines in order to have a thorough and constructive discussion with the MITE and with all the other institutional interlocutors, in order to develop an effective, balanced and useful program agreement for the country “. Erion Care’s mission will focus on the prevention of improper behavior from an environmental point of view, through national and local awareness campaigns, to avoid the dispersion of waste from tobacco products into the environment and to promote their correct disposal. Furthermore, the new consortium will be an active part in promoting a program agreement, under the aegis of the Ministry of Ecological Transition, aimed at defining the ways in which Erion Care will contribute to the costs of removal, transport and treatment of tobacco product waste incurred. by local authorities. “Erion is pleased to be the partner of the producers of the tobacco sector, supporting them with their skills and their organization in the virtuous path they have started. The four current Erion consortia are now joined by a new collective system, designed to successfully respond to the objectives that the founding members intend to pursue – added the president of Erion Compliance Organization, Andrea Fluttero – Erion’s goal is to develop excellent Extended Responsibility, led by Producers, able to protect the environment and promote more sustainable lifestyles. “The birth of Erion Care, a consortium open to the adhesion of all producers of tobacco products with filters and filters marketed in combination with the tobacco products operating on the Italian market, is the result of over a year of work by the four founding members who, under the guidance of Unindustria (Territorial Association of the Confindustria system of Rome Frosinone Latina Rieti Viterbo), have decided to undertake this initiative. In addition to the support and experience of Erion, the producers made use of the strategic and organizational support of Ey Parthenon which allowed, from the beginning, a constant comparison with the best international benchmarks.