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Here comes the expensive coffee, where the cup at the bar costs more

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The phenomenon of “expensive coffee” explodes in Italy, with the classic cup of espresso reaching ever higher prices in bars and in some cases double-digit increases compared to 2021. This was reported today by Assoutenti, who drew up the official map of prices of espresso in the main Italian provinces. The national average price of coffee is now around 1.10 euros compared to 1.038 euros in 2021. The palm of expensive coffee belongs to Trentino Alto Adige, with Trento bars selling espresso consumed over the counter on average at 1, 25 euros, 1.24 euros in Bolzano. In Cuneo too, coffee costs 1.24 euros. In 3 provinces of Emilia Romagna (Ferrara, Ravenna and Reggio Emilia), espresso cuts the psychological threshold of 1.20 euros, as well as in Veneto (Rovigo and Venice). while in Padua and Vicenza the average price is 1.19 euros. The cheapest coffee in Italy – Assoutenti warns – is the one served by the bars in Messina (0.89 euros), followed by Naples, the city where espresso is a historical tradition (0.90 euros) and from two Calabrian provinces (Reggio Calabria and Catanzaro, 0.92 euros). The coffee mapping carried out by Assoutenti indicates that coffee costs in Trento as much as 40.5% more than Messina, despite being the same product and made in the same way. The consumers’ association then compared the current price lists with those in force last year: it turns out that for coffee at bars the price increases are generalized and reach + 16% in Pescara, + 15% in Catanzaro, + 13.6% in Cosenza, + 13.5% in Alessandria, + 12.8% in Bari, + 12.7% in Cuneo. Only 5 provinces, Naples, Biella, Lucca, Novara and Macerata, have kept the average price of coffee stable, while in all the other Italian cities there are even heavy increases. “In recent months we had denounced the first adjustments of the coffee price lists in Italian bars: the official numbers today confirm our alarm, and the upward trend, which today touches an annual average of + 6%, is destined to continue in the coming months – affirms the president Furio Truzzi – On the one hand, the price increases are generated by the expensive bills, which imposes higher energy costs on the merchants then downloaded to the final consumers through retail prices, on the other hand the tensions in the prices of raw materials, which have led to price increases for goods such as coffee and sugar. Consumers are at the expense of this situation, considering that in Italy 9.3 million cups of espresso are consumed at bars every day ”concludes Truzzi.

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