A sting on Italian beaches is coming. This was stated by Codacons, which denounces how the high bills and skyrocketing inflation will make the sea particularly “salty” this year. With the opening of the summer season, many bathing establishments have made changes to their price lists by applying price increases to the public for numerous goods and services, and further price increases are expected between now and August, explains Codacons. We start with the daily rates for umbrellas, sunbeds and deck chairs, which record average increases of +4% / + 5% with peaks of + 10% compared to last year, as confirmed by the same managers of different areas of Italy who spoke of “inevitable” increases generated by the higher costs borne by them. To rent an umbrella and two sunbeds during the weekend, in an average establishment, you spend between 25 and 30 euros per day, an amount that rises to 100 euros in the higher-level structures – analyzes the Codacons – For the monthly pass the rates vary between 500 and 700 euros, while for the seasonal one the price varies between 1,500 and 2,200 euros, depending on the area of Italy and the facilities. But, the Codacons warns, it will also cost more to consume food and drinks at the beaches, with average increases of + 10% on 2021 which will fall not only on the menus of the beach restaurants but also on mineral water, fruit juices, beers, ice creams. Not even coffee will be exempt from the increases. To these items of expenditure is added the expensive fuel: to move from the city to the sea, much more will be spent this year. In fact, petrol costs 14% more today than in the same period last year, and diesel fuel is even + 26.5%. Considering the expense for transport (fuel), rent of 1 umbrella and 2 sunbeds, drinks (sandwiches, water, ice cream, coffee), parking, a family spends on average 97 euros this year for a day at the beach, with an average increase of + 12% on 2021. “After the price increases practiced in the last two years by bathing establishments and motivated by the costs of sanitation and distancing on the beach imposed by Covid, it is the turn of expensive bills and inflation – explains President Carlo Rienzi – The beach operators are unable to sustain the increases in energy costs and the rise in retail prices, and they pass on the higher costs to end consumers, with the consequence that this year, for Italians, the sea will be saltier than ever “.
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