Pedroni: ‘Coop brand revolution offers more freedom of choice’

“It is a decisive game that we are about to play. It is a project prepared for some time that we thought of implementing in a phase other than that of hyperinflation and war, but we believe that in such a difficult economic situation our members and consumers can appreciate what they will find on the shelf because the branded product is really the best integration between Coop’s values ​​and convenience. It is a bulwark for the defense of purchasing power, with Coop products that allow families to save 25-30% compared to the industrial brand, guaranteeing quality and new performances “. Thus Marco Pedroni, President of Coop Italia and Ancc-Coop (Association Nazionale Cooperative di Consumatori), on the occasion of the “Revolutions” meeting hosted in Milan to present the novelties of the branded products with the arrival of about 5000 new products. “Expanding Coop’s presence on the shelf means offering people more freedom to choice both in terms of type of products and price positioning – continues Pedroni – An undoubted value in the face of growing inflation that is already causing negative impacts on the shopping cart, especially for the weakest segments of the population “.