Italy is experiencing strong growth in e-commerce with the prospect of reaching a compound annual growth rate of 16% until 2025. This is one of the figures that emerges from the “Global Payment Report” presented by Worldpay at Netcomm in Milan. Digital wallets are the preferred payment method for Italians for online purchases and represent 33.6% of the value of e-commerce transactions. Credit card market shares (23.9%) are expected to decline until 2025, while debit cards are expected to increase slightly from 7.6% in 2021. Cash remains strong for transactions via POS (over 27.2% in 2021) and is expected to maintain a share of nearly 20% until 2025. Italy is also among the strongest markets in the world for prepaid cards, which account for a more than 10% both in e-commerce and in points of sale.
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