Fiere Parma, Cellie: “Cibus-Tuttofood agreement is for the attention of shareholders”

The alliance between Cibus of Fiere di Parma and Tuttofood of Fiera Milano “will be an agreement of an industrial nature, the dossier is for the attention of the shareholders. The management has already drawn up the path, we need to see if the shareholders are interested “. Antonio Cellie, CEO of Fiere di Parma, reports this to Adnkronos, on the sidelines of the 21st edition of Cibus.” The agreement, if it is made, is to change the competitive scenario, to harmonize the trade fair offer of the food sector and in particular of Cibus and Tuttofood “. The idea is to” specialize the positioning of events and ensure that Cibus remains the reference fair for made in Italy and eventually Tuttofood takes a competitive position with major international fairs “explains Cellie, adding that” the problem is that they are fairs that do not have foreign exhibitors, if you want to make a qualitative leap you need to have a presence of Italians 30-40% and the remaining 60% foreign, but to do so you have to become a competitor of Anuga and Sial “, the international food fairs in Cologne, Germany and Paris, respectively. Italian yere are currently “district fairs, the world comes to see what we do and they find niche companies, even surprising ones. The characteristic of Cibus is to incubate small companies, we make them medium-large and sometimes they stay even if they don’t need the fair but they come because they recognize themselves in the Made in Italy manifesto “. Fiere di Parma has just returned from the success of the M-Eating Italy pavilion at the Dubai Expo and the manager does not hide his satisfaction. “It was a fantastic experience that we will probably replicate at the next Expo because it allows us to make a platform of relations available to our exhibitors. It is a format that finances itself with the proceeds of the catering sponsors, – he concludes – it works because it creates a private setting for an exhibitor who wants to meet importers or distributors “.