Despite the collapse in sales in what many have referred to as a collapse, more and more companies are deciding to enter the NFT market. The latest to announce it is Starbucks. On the occasion of the conference call on the latest financial results, Starbucks CEO Howard Schulz and Executive Vice President and Chief Marketing Officer Brady Brewer announced that the company will soon launch its collection of NFTs. In a post published on the company’s blog it is then explained that it will be “a series of NFT collections with the Starbucks brand, the ownership of which allows you to join the community and gives access to exclusive experiences and benefits, with themes that they will arise from the company’s artistic expressions, both heritage and newly created, as well as through world-class collaborations.
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