Livestream Shopping does not stop its run. Starting from China, it is now a reality also in Italy, where more and more merchants create live events to promote products on their eCommerce site and with the growth of this phenomenon, a new sales model is established, focused on the figure of the streamer. At the same time, the demand for figures able to sell and promote articles in live streaming is growing, an activity that requires specific skills not comparable to those of sales staff or classic store managers. Ad hoc training courses are thus required for streamers and sellers in live streaming. Hence the Live Streaming School project launched by Marlene, the new Livestream Shopping B2B solution by Flyer Tech, one of the first live streaming solutions for eCommerce in our country already tested by companies such as Dmail, Victoria’s Secret, Bath & Body Works and Kasanova. The project sees the creation of a real live streaming school with the aim of training live sales professionals for online shops. The school, whose first edition is about to start, is the first in Italy to offer a specific training course for live streaming aimed at eCommerce. For the occasion, Marlene gathered experts from all over Italy from different sectors, such as Marco Gervasi (consultant and expert of eCommerce in China), Cristiano Carriero (Co-founder La Content Academy and La Classe, as well as an expert in Storytelling and Content Marketing ), Gian Luca Caruso (voice coach, speaker and voice actor), Giordano Bruno (CEO & Founder Futura Network and Music In Box) and many others. Several themes at the center of the lessons, including history and evolution of the Livestream eCommerce, market trends, Storytelling, Influencer Marketing, but also practical courses in diction, Public Speaking and improvisation. There will also be modules of Pnl and coaching. The school, which will end with a final workshop, aims to provide complete training with a strong synergy between theory and practice, in order to create 360 ° professionals specialized in live online sales. Which is what eCommerce stores, according to Marlene, need most in this period of rapid boom in Livestream Shopping.
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