Small and medium-sized entrepreneurs, traders and professionals who are increasingly young and cashless. According to the SumUp Small Business Observatory in Italy, between 2021 and 202, young entrepreneurs between 25 and 29 years old with a SumUp Business Account increased by 35.6% and those between 20 years old by 66.6%. and 24 years old. Analysts note that cash withdrawals are decreasing, which in March 2022 were 36.3% lower than in the same period of 2021, while online purchases and contactless payment methods are increasingly widespread. According to the study, retailers’ spending is mainly concentrated on food and utilities and the purchase of fuel is growing, especially between February and March 2022 (+ 15%). “An interesting cross-section of the spending and consumption trends of Italian entrepreneurs emerges from the research, which inevitably also reflect the current economic changes we are witnessing at a global level” underlines Umberto Zola, Growth Marketing Lead – Merchant Bank of SumUp. “The pandemic – underlines the manager – has put companies of all sizes in difficulty, so it is certainly encouraging to begin to see how young people are stabilizing and setting up their own businesses”. “More generally, the data clearly shows the weight that online shopping and cashless payments are taking on, due to the push to digitization brought about by the pandemic. At SumUp, we aim to support our merchants in the best possible way by adapting our services. to meet the constantly evolving needs of the business landscape. It is precisely the analysis of these trends that allows us to better support our customers in their activities “comments anxcora Zola. The data show, in particular, that mainly traders between 45 and 49 years old (14.6% of the total) have a SumUp Business Account in the first quarter of 2022, followed by entrepreneurs between 40 and 44 years old (14, 1%). The youngest (between 20 and 29 years old) represent almost 11%, but they are up compared to the first quarter of 2021, when they represented 7.4%.