“The challenge is important and galvanizing and goes beyond the wine itself, it is what wine represents for Italy and for the world. What I care most about is bringing wine to the general public and telling the peculiarity of the wine production chain. Italian”. This was stated by the director of the Adnkronos Agency Gian Marco Chiocci at the launch event of Adnkronos Wine, the new journalistic information channel on the Adnkronos.com portal, the result of the collaboration between the Agency and Vendemmie.com, the online magazine dedicated to world of wine launched by Mww Media, the publishing company of Mww Group, the communication and events group that organizes the Milan Wine Week. “The goal is to inform and also meet the general public – explained Chiocci – which is increasingly demanding and wants reliable, unassailable information which is the trademark of our agency, a group in constant growth led by almost 60 years from the publisher Pippo Marra, a media group different from others, the numbers speak for themselves: we are the first agency on the web “. “The channel dedicated to wine is a great opportunity – said Chiocci – wine is a strategic sector and deserves attention also because the market has become more competitive, consumers may look more at price than at history and a great common idea was needed. of media strategy “.