Startups against plastic, from the sea to credit cards

The environmental challenge is becoming more and more tech, and the playing field shifts to microplastics. Plastic materials not collected and disposed of correctly that end up in the sea, in addition to representing an immediate danger to the ecosystem, are also a more insidious threat. Over time, microplastics and nanoplastics break down into particles of less than 5 millimeters, which enter the food chain until they reach our organism: the discovery in Italy of the first fragments of plastic materials in the human placenta and membranes is in December 2020 that wrap the fetus on a series of women who participated in the research conducted by the FatebeneFratelli Hospital in Rome. These days Suzuki has started testing its latest novelty, which was previewed last October at the Genoa Boat Show. It is an additional device for the outboard motor, which filters the water used for cooling by capturing the plastic fragments and returning it clean to the sea. A mechanism to be installed on pleasure boats, and which if widespread could free the sea of ​​considerable quantities of microplastics: several hundred liters per hour circulate in the cooling system of a common outboard. However, there are many variables, such as the concentration of microplastics in the sea areas frequented by boaters, and therefore, in addition to collection and filtering, it is also important to get ahead of the problem. This is the goal of some textile startups looking for tech solutions to make polyester and microfiber fabrics more environmental friendly. If in fact the problem of cotton is that of requiring enormous quantities of water for production, synthetic fabrics, in addition to not being biodegradable, release micro and nanoplastics into the environment with each wash. The sportswear brand Polartec has put its research and development department to work to create a new technology that reduces the dispersion of fibers by five times compared to traditional technical fabrics. Swedish brand Houdini has launched a line of high-tech fabrics made up of 70% recycled plastic. The garments are worked with the method developed by Polartec, and the project is open source in all its aspects, thus allowing other manufacturers to freely draw on new knowledge and reduce their environmental impact without heavy investments. But payments can also do a lot to reduce the impact of plastic on the environment. The giant EML has launched a project to reduce plastic payment cards, with the aim of cutting them by at least 50% by 2023 (reducing them by 25 million units thanks to the implementation of digital payments), while the Australian fintech Hay, alongside high digitization, offers credit cards exclusively in biodegradable material. Then there is the Plastic Bank movement, a real plastic bank that starts from local communities to collect plastic materials from the sea and waterways. People receive compensation for the plastic they collect, and contribute to the development of recycling ecosystems that bring economic and social development benefits to the areas concerned. The materials collected, certified through blockchain, are processed and resold to brands that want to reduce their impact by using sustainable plastic.

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