It’s nice to sing in the shower, even more so if you can save thousands of liters of water. And if the shower lasts as long as one of these songs, we save an average of 30 liters of water. From Bollicine by Vasco Rossi to Coraline by Maneskin, from It’s a long way by AD / CD to It’s raining men by Geri Haliwell: they are 20 hits, among the greatest hits of all time in Italy and abroad, with a maximum duration of 5 minutes, for transforming the moment of the shower into a gesture dedicated to sustainability. It is the Green Shower Challenge and launched by Gruppo Cap, the manager of the integrated water service of the Metropolitan City of Milan which annually supplies over 2 million citizens of the Milanese with 200 million cubic meters of water. Just tune in to Spotify and play a single song from the #greenshowerchallenge playlist, choosing your favorite sound: Daft Punk, Lucio Battisti, Lo Stato Sociale, Dire Straits, James Brown … In short, a playlist for all tastes. It is very green because it aims to save at least 30 liters of water per shower. It is no mystery, in fact, that Italians love to spend at least 10 minutes under the jet of water. Which means a consumption of 60 liters. By involving every citizen personally, the challenge of the Green Shower Challenge is to save over 4,000 liters each year, considering an average of 3 showers per week. “The sustainable use of water resources – comments Alessandro Russo, president and CEO of Gruppo Cap – in addition to being a cornerstone of our corporate values, it is now more than ever at the center of attention in international politics. Suffice it to look at the document drawn up for the G20, Energy and Climate, which sees drinking water among the points on which to project the maximum synergy. In Italy, unfortunately, we hold the unfortunate European record for per capita water consumption, 220 liters compared to the 125 used daily by a European citizen (source: Blue Book 2021). In our medium-long term vision dictated in our Sustainability plan, we want to “consume less and consume better”, cutting as much as possible the waste of drinking water “. The commitment to developing awareness-raising activities on the value of water resources is one of the key points in the Cap Group’s sustainability strategy. The Green Shower Challenge follows a very recent project conceived by the Lombard water utility to make a wider audience, especially younger ones, reflect on the issues of climate change and the effects that this has on the water. This is The Source, the podcast in 6 episodes of the “climate fiction” genre, which can be listened to for a couple of weeks on all podcast platforms for free. The story is set in Milan, in 2035, in a time not so distant from us, therefore realistically very likely, in the midst of the most sensational drought ever experienced. A dystopian tale, where with a smile and irony you are invited to become aware of environmental problems.In addition to the shower, there are many good daily practices that can help save water. Here are some tips to put into practice to help us not run out of water: apply a flow reducer to the taps at home to save 4,000 liters of water per year; choose the shower instead of the tub, you save 1,200 liters of water per year; keep the taps open only when necessary, close them while you brush your teeth or soap and save 6 liters of water every minute.Choose class A + appliances and always use them at full load and save 40 to 60 liters for each use; wash dishes, fruit and vegetables in a basin and save 6,000 liters of water per year; defrost food in the air or in a bowl and save 6 liters per minute; take care of the plumbing in your home and check the pipes to avoid leaks and waste and save about 4,000 liters of water per year; it uses rainwater to water the plants and saves 6,000 liters of water per year.
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