Truenumbers.it, the only datajournalism newspaper in Italy, joins the network of Newsonline, the Business Unit within Italiaonline, the exclusive concessionaire for the sale of advertising space for a significant pool of native digital sites in the news & information category. Founded in 2016, published by FormatLab and directed by Marco Cobianchi, Truenumbers.it makes reliability its main feature: all its articles are based on official data from accredited sources from all countries of the world. In addition to Truenumbers.it, Newsonline includes the following publishers with their respective newspapers: Askanews (editor Paolo Mazzanti); Sem srl, with the sites Blitzquotidiano.it (director Alberto Francavilla) and Ladyblitz.it (director Claudia Montanari); AL Initiative Editoriali srl with Firstonline.info (director Franco Locatelli); Globalist.it; and also Giornaledellospettacolo.it (director Gianni Cipriani), PPN and Wondernetmag; ilSussidiario.net srl, with ilSussidiario.net (director Luca Raimondi); Linkiesta, with Linkiesta.it (director Christian Rocca), Europea, Gastronomika, Greenkiesta and The work that will come; Contents Media, with Notizie.it (director Fabrizio Capecelatro) and the DonneMagazine.it, Foodblog, Tuobenessere and Investimentimagazine channels; Editoriale Genesis, with Primaonline.it (director Alessandra Ravetta); Thirdfloor SRL, with TheSocialPost.it (director Marta Pettolino) The entry of Truenumbers.it further expands and enriches the Newsonline project, created to give value to the work of quality online publishers, establishing a direct dialogue with each of them, at in order to create the most important digital advertising news pole in the country. The initiative consists in setting up the wealth of skills, resources and technologies of iOl Advertising, the first digital concessionaire in Italy for the number of unique users per day, enriched with a dedicated structure headed by Luca Paglicci, who is entrusted with the collection advertising network, the main source of revenue for each of its affiliates. Aggregated in a single advertising network, these realities with an already consolidated audience are able to represent a catchment area such as to deal with the main national publishers. The crowning glory of the project was Newsonline.it, the news site powered exclusively by the contents of the newspapers belonging to the network and a point of access to digital and independent information. “Data journalism is becoming increasingly important – commented Luca Paglicci, Head of Newsonline -. In addition to being journalism itself, it is one of the most valuable, authoritative and reliable sources for other journalists. The ability to acquire, analyze and provide numbers to support the story of current events has become a fundamental skill for the world of information. This is why the arrival of Truenumbers.it in the pool of Newsonline sites makes us truly proud, once again comforting us in our choice of quality towards publishers, advertisers and users “. “For Truenumbers.it, entry into the Newsonline network represents recognition of the excellence of the work of FormatLab’s editorial staff. Now even more we intend to remain faithful to the editorial line inspired by the utmost rigor: no polls, no background, no correlations, no verbs conjugated to the conditional but only articles based on official numbers. I believe that in a world populated not only by fake news, but also by fake truth, which is the news halfway through, reliability and competence are what makes the difference “, explained Marco Cobianchi, director of Truenumbers.it and Ceo & Founder of the FormatLab content factory.
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