Large-scale retail trade, Dodecà opens in Mercato San Severino

Multicedi continues the development of the Dodecà sign in Campania. From 30 July, a new store opens at the Plaza Galleria, a shopping center located in the heart of Mercato San Severino. Dodecà, which for the first time arrives in Salerno, is “The convenient supermarket”, a format that goes beyond the logic of the flyer and timed promotions, so as to guarantee low prices every day, a pleasant environment with attention to the smallest details, as well as to a service experience that is attentive to the needs of the end customer. Equipped with ample free parking for customers and with over 1300 square meters of surface, the store will count on a complete and targeted assortment, concentrated on about 8000 references, of which 1000 under the Decò brand, historic MDD of the Multicedi group; Multicedi’s “Every Day Low Price” format thus offers customers the simplest shopping experience, which allows them to save time and avoid stress. The store will be open every day from 8 to 21.Also in Mercato San Severino Dodecà brings its philosophy, which enhances the quality and territoriality of the daily fresh. The Bakery bakes breads and other specialties prepared internally at all hours; similarly, the Gastronomy presents ready meals and internal productions inspired by the Campania tradition every day. The Butcher, in addition to the inevitable preparations of the day, offers the customer a journey through the meats of the world, thanks to a display case used as a steakhouse. Among the innovations of the department, the Sushi corner is included, with an internal Sushi Chef and very fresh preparations, always produced at the moment and to be consumed within a maximum of 24 hours. The very rich fish market and the Salami and Cheese and Fruit and Vegetable departments complete the fresh area. In this department, Dodecà pays homage to the art of the “Numerai”: they are precursors of modern graphic designers who, in particular in Naples and Campania, manually designed signs indicating prices or other communications intended for small shops and market stalls. . Today very few artisans are still in business and one of the most famous, Pasquale De Stefano, created a “handmade” font for the San Severino store that will give color, liveliness and warmth to the fruit and vegetable department, placing the customer in the atmosphere of a welcoming local market. The point of sale is completed by the Frozen Loose and the surprising Enoteca, structured in such a way as to offer many regional focuses and a double, rich section dedicated to bubbles and fine wines. Dodecà accepts all major meal vouchers. Among the other proposals of Dodecà, there is also the possibility of receiving your purchases concluded on Amazon, by booking a box in the appropriate Locker. “Dodecà is the convenient supermarket par excellence” explains Antonio Pirozzi, Multicedi Sales Director: “the philosophy of low prices every day, combined with a targeted and quality selection, is the key to the daily savings that we want to offer to customers. In Mercato San Severino, however, we also wanted to develop another asset, linked to the idea of ​​a supermarket capable of offering services to citizens and the territory. Thus initiatives were born such as a day dedicated to customers over-65 (who will benefit from a 10% discount on Wednesday), free delivery of shopping at home, the availability of free parking for all customers of the supermarket and an activity of sale of school textbooks at a discounted price (15% discount, ed). In addition, we have made use of the excellent agreement with the management of the Plaza Galleria to create an area for the disposal of waste oils and PET plastic bottles. This not only allows us to pursue the “green” mission of the Dodecà brand “says Pirozzi,” but also to gratify the customer with further savings opportunities, thanks to the issue of shopping vouchers linked to the contribution thresholds “. made possible by the partnership started for years with Coripet and which today allows Multicedi to manage over 30 active machines in the group’s sales points in Campania and Lazio, working on the territory to empower citizens.

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