Tourism, Covid moves Italian holidays online

Covid has also had an impact on the tourism sector in ‘moving’ the governance and management of more traditional tourism services online. From the booking to the stay, up to the bureaucratic aspects, even the small Italian companies that enhance the territory are in fact managing the relationship with guests in digital form. The digital trend of Italian holidays was intercepted by Beddy and Scloby, two companies part of the Zucchetti group, who announced that they had integrated their activities thus allowing a completely cloud management of Hotels, Bed & Breakfasts, Residences, Agritourisms and Properties. Digital technologies, Artificial Intelligence, Internet of Things, blockchain and Big data, in fact, are significantly changing the structure of the supply and the dynamics of demand, both to reduce contacts between people in times of pandemic – thanks to check in and check digital outs, booking services via App and strictly contactless payments – both to improve management efficiency, report Scloby and Pms Beddy. And the intertwining between the two companies was ‘fatal’ since the first owns a multi-platform software solution that replaces cash registers with tablets, smartphones or PCs, and the other is an innovative cloud platform that manages all departments of reception and online sales of an accommodation facility. “Thanks to the integration of the two software, in fact, it is possible to manage the entire stay of customers in the cloud: from room reservations to table or bar service, up to room charges and a fast and intuitive checkout” underline the two technology companies. Dario Vinciguerra, CEO of Beddy (Zucchetti Group), observes that “Italy is one of the countries in which the market for small hotels and non-hotel facilities has already grown the most for years”. “This is mainly due to the entrepreneurial fabric, made up -explained- of small and medium-sized enterprises and to the characteristics of the tourist and real estate territory where the presence of old houses to be revalued, islands, towns and territories that favor the birth of small structures in houses stands out. of new construction or ancient “. “Scloby historically addresses medium-sized businesses, but we have realized that especially in the hotel sector it is essential to provide even small businesses with simple and integrated digital services and simple support. This is what we do thanks to the integration between Beddy and Scloby. with solutions that thanks to the cloud can be perceived as a single service “explains Francesco Medda, CEO of Scloby (Zucchetti Group). Finally, the manager indicates that “in this way it is possible to support those who have decided to open a new structure, helping them throughout the process: from the bureaucratic requirements to the management of the influx of guests in safety, up to the opportunity to accompany the tourist throughout the whole process. the customer experience “.