Lidi Cashless: on the beach without cash

Support the demand for digital payments and the recovery of tourism, in total safety. With these objectives, Bancomat Spa launches the first Bancomat Pay temporary cashless store project on the main Italian beaches, which will make the beach experience totally digital, from booking to paying for services via smartphone. Thanks to the support of Intesa Sanpaolo and Nexi, Bancomat Pay, the digital payment service of Bancomat Spa, will allow all Bancomat Pay holders of the participating Banks to make purchases via smartphone at the affiliated establishments, through the app of their bank. or, where not provided by your bank, with the Bancomat Pay app that can be downloaded directly from the stores. The project kicks off from today and throughout the summer on the best known and most popular Italian coasts of Milano Marittima and Fregene. The network of commercial businesses participating in the service is still expanding. Bancomat Pay, which today has over 11 million users and 107 member banks, recorded double-digit growth in operations during the year, of which 72% in stores and 28% in ecommerce channels, reflecting an increasingly high propensity of Italians to use fast and secure payments. The trend, in continuous development, saw a strong acceleration in June, near the summer, of 123% (+ 39% compared to 2020). The project is in line with the programs for the expansion of digital and communication services that Bancomat SpA has further strengthened thanks also to new investments of over 30 million euros. Alessandro Zollo, CEO of Bancomat SpA, explained: “Our goal is to make digital payments a tool within everyone’s reach and usable in all circumstances. The growth in Bancomat Pay volumes is the sign of a new payment experience on the part of Italians. In a phase of extreme importance for the restart of tourism in our country, we feel the responsibility to contribute by supporting the sector with our infrastructure and with our services suitable for guaranteeing safety and ease of use throughout the territory, both for consumers. and for merchants “. Not only payment apps on the beach are in full growth to regulate bookings for services such as pool entrances, lessons, beach volleyball courts, online menus and orders via QR code from the beach umbrella. From Liguria to Sicily, one of the apps with the most subscriptions and success is Riva Booking, which already has over 500 beach clubs and contains in a single app all the information and services provided by the establishment, from the reservations of sunbeds and tables at the restaurant to the example of sports fields, sup or windsurf rental, courses and lessons, the possibility of access with pets, activities for children. Book Your Beach, with over 400 beaches, allows you to pay in advance from the app, without the need to stick to entrance times, but reserving the place for the whole day. Others, such as Sunbrellaweb, ask for credit card details as insurance for the manager in case of no-show (while if you show up at the indicated time, payment is made regularly at the cash desk). Still others, such as Cocobuk, have introduced a point reward system. There have also been those who have successfully experimented with bracelets or cards for contactless access to bathrooms, showers and swimming pools, but also as an electronic wallet on which to charge consumption.