Qvc launches new interactive features for the shopping experience

Qvc, the n. 1 of video commerce, a global leader in tv shopping, launches new interactive features for an even more innovative and engaging shopping and entertainment experience. An innovation in a digital key that stems from the desire to fully enhance the spontaneous contributions of customers by allowing and stimulating real-time interaction between TV and social networks, and which also brings a breath of change in the organization and look of the shows. The first novelty introduced by Qvc Italia allows you to send social content on the TV screen in real time, such as comments, suggestions, opinions, questions, greetings, photos and videos published on Facebook with the hashtag #DilloinTv. A sharing mode that allows the management of live answers during the TV shows and an even more powerful interaction with the team dedicated to customer assistance for shopping. But that’s not all: the new integrated digital tool (Bee-on by Never.no technology) offers the opportunity to create surveys and competitions capable of increasing engagement and interaction with customers, as well as involving new ones. The result? Enhancement of storytelling, increase in entertainment and views, direct feedback from the audience and better engagement during live shows and on social platforms. The second digital new entry in the multi-channel strategy signed by Qvc Italia concerns the introduction of instant messaging on live TV through WhatsApp, to foster an even more direct and immediate link with customers via mobile phones. This innovation is called QLive and represents an evolution of the classic Tcall formula (ie the live TV call) and of the review: it allows customers to contact Qvc even faster and interact with the team’s moderators in real time. “We are proud to once again be pioneers in the introduction of innovative digital solutions that enhance the shopping experience and the involvement of our customers ”, comments Paolo Penati, CEO of QVC Italia. “Thanks to these new technologies we intend to add a further step to Qvc’s increasingly multi-channel approach. Our business model is constantly evolving: our strategies and our investments are strongly oriented towards an advanced digitization which, integrating with the television DNA that distinguishes us, opens the doors to a new audience and enriches the direct relationship in new and interactive ways. with our customers, who are the real assets and the most important focus of Qvc “, he continues. In addition to the adoption of innovative digital tools, the renewal and digital transformation of Qvc today also concerns the production of TV shows, where Qvc boasts the unbeaten record of 17 hours of live broadcast per day for 364 days a year. “In our TV studios in Brugherio, just outside Milan, led walls, touchscreen totems and audiovisual technologies have been introduced that enable continuous interaction between TV, and social networks of Qvc, as well as the social profiles of the Qvc presenters, who increasingly cultivate their personal branding as an influencer with a large following u Instagram and Facebook. The new format also includes an overall renewal of the scenography of the sets, as well as an evolution of seasonal fashion shows, enhanced with lights and scenic effects that follow the innovations brought to the catwalk by the designers. And last but not least the static shows, the shows always scheduled on the same day and at the same time dedicated to a specific category such as ‘Good morning beauty’, ‘Now it’s fashion’, ‘A matter of style’, ‘Appointment in the kitchen’ ” , declares Emanuele Borri, broadcasting director of Qvc Italia. “Finally, even the graphics have evolved and become more digital, introducing the presence in all TV shows of QR codes that allow the immediate retrieval on mobile of the articles presented on TV favoring the purchase from mobile phones “, concludes Borri. Digital sales today represent 56% of the business of Qvc Inc. of which Qvc Italy is a part. A percentage in strong growth also in Italy, fueled by the phenomenon of the so-called second screen, or the habit of customers to buy products seen on TV online from smartphones.